Audience Survey Conducted on “Dewel” Radio ... - FES Ethiopia

find “Dewel” dealing with social issues, which they found to be not appealing to
their interest to tune in regularly. They also added that most of the issues raised are
not easily understandable and applicable to real life.
Knowledge gained from the program
The regular listeners said that the program deals with side social issues which they
found to be important. Some even mentioned specific programs which attracted
their attentions, such as programs dealing with disability, violence against women,
microfinance institutions and prostitution. A DJ, who is a regular listener, said that
after listening to the program which dealt with street girls and prostitution, his
opinion towards women who are engaged in that kind of work has changed. He
witnessed that the program helped him to develop a better understanding of the
situation.
Another discussant added that the social issues entertained by “Dewel” are
researched and diverse. Issues such as child rights, food security, health,
microfinance and other development issues are treated well by “Dewel” compared
to other programs of FM Addis 97.1. Another discussant said he found the
programs to be educational.
Proximity of the issues raised in the program to real life
In the FGD, respondents are asked whether the issues entertained in the program
are closely related with their own personal life or the social condition in their
surrounding. Answering this question, different discussants shared their
experiences. One person from Kirkos sub-city said that programs which dealt with
women’s issues are important. “I work as women desk officer at Kikos sub-city. In
our sub-city, we tried to increase the radio listener ship of women members of the
community. The problem that we faced is that women do not have the culture of
attending to the media. This is because women shoulder huge responsibility in the
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