Audience Survey Conducted on â€œDewelâ€ Radio ... - FES Ethiopia

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Table 2 Questionnaire respondents’ profile Table 3 High.sc. Gender Educational Background M F 15-25 26-35 35-50 50+ 58 42 0.09 41 44.1 14.7 % 100 %100 Educational background Professional Background diploma !st deg Post.grad No. ed. Gov’t 10 20.4 16.7 30 22.5 30 9 12 4 13 17 5 Private Self-emp NGO %100 % 100 Student Unemp. Retired 48
Annex B Questionnaire Case No This questionnaire is prepared to gather information from audience feedback on the radio program called “Dewel” broadcast on FM 97.1, three times a week. Please try to answer all the questions you believe are relevant. The responses will be used for data analysis and are marked by case numbers to keep the confidentiality of the respondent. You don’t need to fill in your name. It won’t take more than ten minutes to complete this questionnaire. Thank you. 1. Sex Male _______ Female________ 2. Occupation i. Government Employee___ v. Student___ ii. Private Sector___ vi. Unemployed___ iii. Self employed___ vii. Retired___ iv. NGO___ 3. Age 15-25____ 26-35____ 36-50____ 51 and older 4. Educational background i. Elementary (1-7) ___ iv. Post Graduate___ ii. High School (8-12) ___ v. Do not have attended formal iii. 12+1 to 12+4___ *** do you listen to radio, which station? education___ 5. Are you familiar with the radio program called “Dewel”? Yes____ No____ If yes, please go to question no.6, if no please answer the nest question (Q.5) 6. If No, could you please select one of the reasons? i. I haven’t heard of the program___ iii. I don’t have access to radio___ ii. I don’t have time___ iv. I don’t like listening to radio___ 7. If yes, which time of the transmission have you found suitable for you to tune in? i. Monday___ iv. All three days___ ii. Wednesday___ v. Only two days___ iii. Friday___ 8. Since when have you started to listen to the program? i. Since it started in 2001___ iv. I don’t remember___ ii. For the past 5 years___ iii. for the past three years___ 49
Page 1 and 2: Audience S
Page 3 and 4: 3.3 FM stations 18 4. Findings and
Page 5 and 6: 1- Introduction 1.1 Background ‘D
Page 7 and 8: 1.3 Methodology The study would fol
Page 9 and 10: 1.3.4 Focus Group Discussion The po
Page 11 and 12: 2 Theoretical Framework on Media Ef
Page 13 and 14: By assessing media message during t
Page 15 and 16: such behavior, and finally the mass
Page 17 and 18: population, both literate and illit
Page 19 and 20: Years after the establishment of FM
Page 21 and 22: objective is to promote public awar
Page 23 and 24: stations. The second editor says,
Page 25 and 26: language use. They say using Englis
Page 27 and 28: frequent feedback. In addition, the
Page 29 and 30: household. The women in our sub-cit
Page 31 and 32: the program deals with serious issu
Page 33 and 34: in the process of content selection
Page 35 and 36: They also pointed out issues relate
Page 37 and 38: • The program deals with importan
Page 39 and 40: On the other hand, respondents from
Page 41 and 42: said to have direct relation to the
Page 43 and 44: In addition to this, some responden
Page 45 and 46: Bibliography - Ajzen, I. (1988), At
Page 47: No. 1 2 3 4 5 6 7 8 9 10 Annex A Ta
Page 51: i. Yes___ ii. No___ iii. I don’t

Audience Survey Conducted on â€œDewelâ€ Radio ... - FES Ethiopia

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Audience Survey Conducted on â€œDewelâ€ Radio ... - FES Ethiopia