Audience Survey Conducted on “Dewel” Radio ... - FES Ethiopia

programs effect on audience. The survey has shown that the radio program has
reached various sections of the society. Since media programs and audience are
dynamic by their very nature and many changes has been occurred during the last
five years, there is a need to conduct another audience survey to determine the
effectiveness of ‘Dewel’, and how to continue the program in the years to come. It
is also a must to conduct audience surveys to evaluate media outlets and determine
their effectiveness.
1.2.1 General Objective
The major objective of the study is to conduct a thorough audience survey on the
radio program “Dewel”, to evaluate the program’s effectiveness and the impact on
the audience and determine its future direction.
1.2.2 Specific Objectives
• Identify the section of the society which listens to the program
• Evaluate the effectiveness of the radio program from audience feedback
• Evaluate the effectiveness of the program’s content, style, language and time of
broadcasting from the audience point of view
• Evaluate whether the topics raised in Dewel radio program are closely related
with the livelihood of the majority of the audience or the social condition in
their surrounding
• Assess if the radio program engaged the audience and give voice to voiceless
communities
• Evaluate audience perception of the radio program compared to other FM radio
programs
• Identify useful suggestion from the audience for the future implementation of
the radio program and recommendations for a way forward.
6