Audience Survey Conducted on â€œDewelâ€ Radio ... - FES Ethiopia

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events. Adding to this, the managing director of WAAG Communications says, “Contents come from academic studies by FSS and FSS discussion groups.” WAAG Communications also look for issues from news papers and events, which might be found out timely and related to the program. They look for a supporting document at FSS, conduct interviews with relevant persons and broadcast it. For example, the managing director of WAAG communications remembers that the issue of housing problems was first taken from a newspaper article. The FSS communication officer explains that FSS and WAAG conduct frequent meetings to make sure that topics are not redundant, and revolve around the theme of the program, which is development. The previous executive director also mentioned that it is the role of FSS to decide on the issues. He said this program is a joint program between FSS and WAAG Communication. Furthermore, the journalists try to balance the issues when needed. For instance, if the issue needs the explanation of both the government and the civic society, then, they conduct interviews with relevant persons from both sides. The program editors at FM Addis 97.1 also have their opinions on the content of “Dewel”. The first editor acknowledges that the program is educational, focusing on social issues and deals with serious topics. He says, “Dewel gives coverage to topics that civic societies come together and discuss on different forums. We and other partner organizations might not get access to such sort of meetings to cover what has been discuss by civic societies. That fills the gap and gives something new for the audience.” The second editor also says that the program gives coverage for wide social and development issues. “The issues that they discuss are very important and cross sectional across sex, age, social status and professional background. They invite qualified experts who have the educational qualification and relevant work experience in the topics they raise in their radio program.” However, they both comment on the issues comparing it to the nature of FM 22
stations. The second editor says, “Our Station is FM, and FM by its very nature entertains light issues. It gives you the freedom to raise social issues and present it in a very attractive way. The style of presentation in Dewel program is heavy.” Adding to this, she says that the materials are taken from meetings and events taking place in Addis Ababa. Presenting these materials as they are also makes the issue hard to be taken as it is.” There is still hesitation from the part of the editors that whether Dewel radio program succeeded in giving good coverage for social and development issues that touches the day to day life of ordinary citizens. In this regard the first editor explains his point by saying that A lot remains to be done to give coverage for issues that touches the day to day life of ordinary people. Dewel can do better, in my opinion. It can go deep in to the concerns of the society and discuss their problems. Our community needs media organizations to raise issues that are deeply embedded in the society and have meaning in their day to day life. The audience does not give you attention necessarily because one topic is raised by one or another group of civil society or authorities or experts in a given subject. What might capture the attention of the audience might not necessarily be what has been said on events either. Dewel has to go down in to the society and reflect on what the problems in the society are and come up with possible solutions. If you really get the problems and treat them accordingly, the audience will listen attentively even if the program is hard. On the other hand, FSS and WAAG officials say that a fair amount of work has been done to touch upon problems that are deeply-rooted in the society. Efforts have been exerted to touch issues that are not given due attention by the government or any other of the development agents like NGOs and community 23
Page 1 and 2: Audience S
Page 3 and 4: 3.3 FM stations 18 4. Findings and
Page 5 and 6: 1- Introduction 1.1 Background ‘D
Page 7 and 8: 1.3 Methodology The study would fol
Page 9 and 10: 1.3.4 Focus Group Discussion The po
Page 11 and 12: 2 Theoretical Framework on Media Ef
Page 13 and 14: By assessing media message during t
Page 15 and 16: such behavior, and finally the mass
Page 17 and 18: population, both literate and illit
Page 19 and 20: Years after the establishment of FM
Page 21: objective is to promote public awar
Page 25 and 26: language use. They say using Englis
Page 27 and 28: frequent feedback. In addition, the
Page 29 and 30: household. The women in our sub-cit
Page 31 and 32: the program deals with serious issu
Page 33 and 34: in the process of content selection
Page 35 and 36: They also pointed out issues relate
Page 37 and 38: • The program deals with importan
Page 39 and 40: On the other hand, respondents from
Page 41 and 42: said to have direct relation to the
Page 43 and 44: In addition to this, some responden
Page 45 and 46: Bibliography - Ajzen, I. (1988), At
Page 47 and 48: No. 1 2 3 4 5 6 7 8 9 10 Annex A Ta
Page 49 and 50: Annex B Questionnaire Case No This
Page 51: i. Yes___ ii. No___ iii. I don’t

Audience Survey Conducted on â€œDewelâ€ Radio ... - FES Ethiopia

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Audience Survey Conducted on â€œDewelâ€ Radio ... - FES Ethiopia