Audience Survey Conducted on “Dewel” Radio ... - FES Ethiopia

heard any comment given by the audience so far.” Adding to this, another
discussant said she would prefer the presenters to rather present the program in a
way of conversation, than reading straight from the script. Other than this, she said
that she likes the style of presentation.
Some discussants also said although the issues dealt with are important and
interesting; the style of presentation is not attractive. They suggest that it should
also be presented in a form of drama, incorporating entertainment package. They
suggested that the issues will only be simplified if they are presented in a form of
entertainment. One discussant said, “I find it hard to focus on dry facts for more
than ten minutes. I need a break in between. I think there are also other people like
me.”
Comments or suggestions regarding “Dewel
Comments and suggestion from the discussants of the FGDs are summarized as
follows.
• The program gives good coverage of social issues from different aspects.
They invite experts. But it is good if they also read letters from listeners
often.
• Most of the time “Dewel” gives focuses for events and happenings in
Addis Ababa. It is good for the quality of the radio program if the
producers go out of the capital city and record on social issues in
surrounding areas of Addis Ababa such as Nazareth and Ambo.
• If “Dewel” wants to reach a wide audience out side of Addis Ababa, it has
to give coverage for Regional and local development issues. So far, local
issues out side of Addis Ababa were not given their fair share in the
program.
• “There should be an effective way to get immediate feed back from the
audience. There should be a possibility for the participation of the audience
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