Audience Survey Conducted on â€œDewelâ€ Radio ... - FES Ethiopia

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Acknowledgement The evaluators of “Dewel” radio program would like to thank, first and foremost, the officials and staff of FES, FSS and WAAG, for giving us the opportunity to do the survey, and their continuous support in providing us with all the information required, and the constructive comments on the first draft of the survey. Our gratitude also goes to all the discussants of the focus group discussions, and facilitators, the persons who participated in filling the questionnaires and the editors of FM 97.1 for giving up their precious time to give us their opinions regarding the radio program. Last but not least our special thanks goes to Iyob Mihiretab, who took time and endless effort during the data collection process. 4
1- Introduction 1.1 Background ‘Dewel’ radio program started to be broadcasted following the launching of FM Addis 97.1, in 2001. It is transmitted three times a week for twenty minutes. The radio program is funded by Friedrich Ebert Stiftung (FES), sponsored by Forum for Social Studies (FSS) and the technical production is done by WAAG communication. The programs mainly deal with development issues in the country. A first evaluation was conducted a year after the program was launched. According to the survey, the radio program was popular among the audience at the time. After about five years, to determine whether the program is still popular, FES and FSS decided to conduct a through audience survey. Thus, this audience survey is conducted to identify the effectiveness of “Dewel” to determine the program’s future and identify which sections of the society are more interested in the program. The first section of the survey focuses on the rationale of the study, objectives, methodology, limitations and definitions of terminologies which would be mentioned in the survey time and again. The second section, which is the theoretical framework and the third section deals with literature review, discussing the historical background of radio in Ethiopia, FM Addis 97.1. The fourth section is the findings of the survey and the discussion. Finally, the fifth section, deals with conclusion and recommendations. 1.2 Rationale behind the survey “Dewel” radio program has been transmitted for the past seven years. On the second year of its transmission, a survey has been conducted to evaluate the 5
Page 1 and 2: Audience S
Page 3: 3.3 FM stations 18 4. Findings and
Page 7 and 8: 1.3 Methodology The study would fol
Page 9 and 10: 1.3.4 Focus Group Discussion The po
Page 11 and 12: 2 Theoretical Framework on Media Ef
Page 13 and 14: By assessing media message during t
Page 15 and 16: such behavior, and finally the mass
Page 17 and 18: population, both literate and illit
Page 19 and 20: Years after the establishment of FM
Page 21 and 22: objective is to promote public awar
Page 23 and 24: stations. The second editor says,
Page 25 and 26: language use. They say using Englis
Page 27 and 28: frequent feedback. In addition, the
Page 29 and 30: household. The women in our sub-cit
Page 31 and 32: the program deals with serious issu
Page 33 and 34: in the process of content selection
Page 35 and 36: They also pointed out issues relate
Page 37 and 38: • The program deals with importan
Page 39 and 40: On the other hand, respondents from
Page 41 and 42: said to have direct relation to the
Page 43 and 44: In addition to this, some responden
Page 45 and 46: Bibliography - Ajzen, I. (1988), At
Page 47 and 48: No. 1 2 3 4 5 6 7 8 9 10 Annex A Ta
Page 49 and 50: Annex B Questionnaire Case No This
Page 51: i. Yes___ ii. No___ iii. I don’t

Audience Survey Conducted on â€œDewelâ€ Radio ... - FES Ethiopia

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Audience Survey Conducted on â€œDewelâ€ Radio ... - FES Ethiopia