Industrial OperationsIndustrial OperationsHead office: Göteborg, SwedenTurnover 2007: SKr 1,079(1,035) millionOperating profit 2007: SKr 43(39) millionNumber of employees: 633 (607)Road Marking business areaProducts: Road Marking productsand contracting.Customers: National roadauthorities, aviation authoritiesand municipalities, as well asbuilding and civil engineeringcompanies.Competitors: See section RoadMarking business area.ChemTech business areaProducts: Rust protection andmarking sprays, industrial anddomestic paints.Customers: Building and constructionindustry, board industry, automotiveafter market and consumermarket.Competitors: See section onChemTech business area.SKr million160140120100806040200Q1Net turnoverper month 2007Q2Q3Q4Stronger presence on growthmarkets in Central and Eastern EuropeNature of business<strong>Geveko</strong>’s Industrial Operations segmentis divided into two businessareas: Road Marking and ChemTech.The Road Marking businessarea accounted for some 90% ofIndustrial Operations’ turnover in2007. The remaining 10% comesfrom the ChemTech business area.The companies are 100% owned,except for Plastidrum in Romania,which is 69% owned and MagyarPlastiroute, the Hungarian companyin which <strong>Geveko</strong>’s interest wasraised from 50% to 78% in 2007 viathe acquisition of the Hungarianroad administration’s shareholding.Magyar Plastiroute has been consolidatedwith effect from 31 December2007.The business is active in mostcountries in Europe, through subsidiariesin the Nordic countries,Poland, Romania, Russia, Switzer land,Slovakia, Great Britain, the CzechRepublic, Germany, the Ukraine, andHungary.Road Marking business areaThe Road Marking business areamainly manufactures road markingmaterials and road marking products.<strong>Geveko</strong> is Europe’s largestmanufacturer of horizontal roadmarking products.ChemTech business areaThe ChemTech business area manufacturesrust protection products,marking sprays, and industrial anddomestic paints. The business areais active in segments with highdemands for customer-specifiedproducts. The business area possessesconsiderable chemical-technicalcompetence, which permits productionsynergies with other companieswithin Industrial Operations.Net turnover and resultNet turnover amounted to SKr 1,079million (1,035), an increase of 4.2%in relation to 2006. The gross profitamounted to SKr 221.1 million(207.9), and the operating profit wasSKr 43.0 million (38.6). The operatingmargin was 4.0% (3.7). The return oncapital employed was 6.8% (6.9).To be better able to judge thebusiness’s underlying earnings<strong>Geveko</strong> will in future report theoperating profits/losses, but also theoperating profit/loss before depreciationof intangible fixed assets arisingin connection with acquisitions. Thisconcept is defined as EBITA(Earnings before interest, tax andamortisation). In 2007 EBITAamounted to SKr 57.0 million, whichgives an EBITA margin of 5.3%.The activities carried on by theRoad Marking business area arehighly seasonal with a focus on thesecond and third quarters. The salesvolume increased by 3.5% andamounted to SKr 979 million for2007. On the mature markets inWestern Europe turnover declinedby 1.2%.In the ChemTech business areaco-operation with Russian vehiclemanufacturers with the RustProtection product area resulted ina positive sales trend in 2007. In theNordic countries, the building andconstruction sector remained strongthroughout 2007, which resulted inhealthy growth for the MarkingSpray product area. All in all, thebusiness area’s turnover increasedby 12.4%.Market andproduct developmentThe European road-marking market,which is estimated to be wortharound SKr 10,000 million per year,is highly fragmented and characterisedby numerous players, most ofwhich are active in only one or a fewmarkets. <strong>Geveko</strong> is the only companythat has achieved a position of leadershipon several markets. <strong>Geveko</strong>’sshare of the European market isestimated at around 10%.The markets in the Nordicregion and Western Europe for roadmarking products and contracting12
Industrial OperationsDropOnLine is an application system that has been developed to improve the visibility of road markings on both wet and dry drivingconditions.are subject to intense competition. In2007, <strong>Geveko</strong> maintained its leadingmarket position in Sweden, Denmarkand Norway. In Sweden <strong>Geveko</strong>’scompany Cleanosol lost its singlelargest materials customer, VägverketProduktion, which started productionon own account of thermoplasticmaterials. However, Cleanosolmanaged to compensate for the lossvolume in Sweden by increasing itsexports to Central Europe. In Den -mark the market for road markingcontracts declined by some 20% asa result of municipal reform that wasimplemented in 2007. The contractingmarket is expected to recover inDenmark in 2008. The Germanmarket remained under pressure asa result of limited public funds andexcess production system capacityand an overpopulated market forroad marketing contractors. InHungary, the market was subdued in2007 following the completion ofseveral large motorway projects in2006. Serious flooding affected GreatBritain during the summer, whichcaused problems for the road markingindustry. In 2007 the road markingindustry developed strongly inSlovakia and the Czech Republic.Conditions in Poland, Romania andSwitzerland were stable.Product development activitiesare carried on with a focus on environmentallyfriendly products. Newroad marking products and productsystems shall help to improve roadsafety and satisfy the highest demandsfor functionality, environmentalsecurity, delivery precision and technicaldevelopment. Electronicallycontrolled products, such as opticalwarning systems, are being developedin the ITS area – Intelligent TransportSystems. <strong>Geveko</strong> has developed systemssuch as Safer@work to improveroad safety for road workers. Thissystem will be tested in Sweden in2008.Acquisitions in 2007Extensive investments in road constructionin Central and EasternEurope, financed with state fundsand via EU financial organisations,are expected to continue until 2015,which will impact the growth ratewithin road marking. In 2007<strong>Geveko</strong> acquired three Polish contractors,Dartom, GiK and Technom.These Polish companies have a goodgeographical spread and cover areasin which large infrastructure projectsare taking place or being planned forthe coming years. <strong>Geveko</strong> also carriedout an acquisition in Slovakiaduring 2007. The company, Osfer,which is also involved in contractingactivities, is situated in easternSlovakia near the borders withPoland, the Ukraine and Hungary.The acquired companies have beenconsolidated into <strong>Geveko</strong>’s subsidiarycompany Cleanosol, whichalready has responsibility for thebusinesses in Poland and the CzechRepublic. The acquisitions in Polandand Slovakia will strengthen <strong>Geveko</strong>’sposition on Central Europeanmarkets.<strong>Geveko</strong> is a major user of glassbeads, and in 2007 it acquired 50%of the shares in Allglass, a glass beadmanufacturer with activities in GreatBritain. The acquisition ensuresaccess to one of the most importantraw materials used in the manufactureof road marking materials. Theacquisition also gives <strong>Geveko</strong> scopeto engage in development work inthis area.13