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Road Marking business area / Products and product developmentthe European transport network,improved road safety and consequentlya reduction of 25% in thenumber of traffic fatalities.Intelligent TransportSystems – GevekoWithin the ITS area Geveko is developingelectronically controlled productsto make possible vehicleinfrastructurecommunication. Useof the technique will enable roadmarkings, for instance, to communicatewith vehicles and road usersand help to further improve roadsafety. Some of the developmentprojects are expected to be ready forproduction in 2008.Safety at road works in EuropeMuch more attention in Europe isnow being paid to serious accidentsthat occur at road works. Studieshave therefore been carried out toinvestigate the way in which safetyis being handled for road workers inEurope. The first investigation onsafety at road works carried outwith in the EU was Arrows (Ad -vanced Research on Road WorkZone Safety Standards) which hasresulted in a handbook with recommendationsfor a common Europeansafety standard for road work zones.Euro Test, which is a consortiumof European motoring organisations,completed a study in 2007 concerningthe safety of road users and roadworkers during the construction ofmotorways in Europe. In 2007 aresearch report entitled “Safer workon roads” was published, whichanalyses the importance of ITS forsafety at road work zones in Europe.ERF (the European RoadFederation) has also drawn attentionto the road works environment. TheERF published a discussion paper inSeptember 2007 to encourage commonactive commitment on behalf ofroad workers and to promote roaduserssafety at road work zones.The National Road Authority inSweden launched a project in 2004called, “Safer road work zones” aspart of the National Road Authority’smeasures to increase safety for roadworkers and motorists passing bywork zones on roads. The projectcontinued until the end of 2007 andfocused on studying the speed ofpassing vehicles as well as evaluatingthe results of speed reduction measures.Safer@work – a product toincrease safety in road work zonesRoad workers’ work environmentand the increasing incidence of fatalitiesat road work places are amongthe reasons why Geveko’s ITS businessarea has developed Safer@workfor active protection to increase safetyat road work zones.The system consists of threeunits: a transmitter, a receiver and apanel fitted with lamps. The lampsare activated by the transmitter, carriedby the road worker. The flashinglights increase motorists’ awarenessas they pass road work zones andalso have the effect of reducing thespeed of passing cars. The productshould be seen as the first step in thedevelopment of active road workzone protection.37