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Road Marking business area / PlastidrumPlastidrum carries out winter road maintenance for the Romanian road authority. In 2007, these services accounted for some 7% ofPlastidrum’s turnover.volume of traffic only 12 km of newroads were built in Romania in 2007.Large maintenance projects have notbeen carried out as planned. Con -sequently, Plastidrum was only ableto complete around 80% of the contractedservice on the national roadnetwork for the Romanian roadauthority. Plastidrum is thereforetaking active steps to increase itscustomer base and its share of thebusiness on municipal road networksand for civil engineering companiesin the road-building sector. The competitioncomes from companieswithin contract road marking, suchas Marcatin SA and Anduna ARL,and civil engineering contractors.Outlook for 2008 and beyond2008 is the third year of the five-yearcontract with the Romanian roadauthority, which Plastidrum receivedand which is worth a total of SKr 600million. Poorer conditions for theexpansion of the road network andthe fact that 2008 is an election yearin Romania could mean that evenmore contracted volumes for theRomanian road authority will notmaterialise. 80 km of new motorwayhave been planned for 2008, butthere is great uncertainty as towhether the road-building projectwill take place. In response to thissituation, Plastidrum is planning tomove into new market and customersegments.The Romanian road authorityis expected to introduce long-termcontracts for the maintenance of thenational road network. This newstrategy will affect Plastidrum, whichwill therefore be compelled to adaptits existing business to a broadercustomer segment or go into partnershipwith other companies.Thanks to its strategic geographicalposition on the Romanianmarket, its experience in the sector,and its financial stability, Plastidrumis well placed for the furtherfavourable development of its business,regardless of what happens tothe road maintenance problems inRomania. At present, Plastidrummakes extensive use of environmentallyfriendly road-marking productsand also complies with environmentalregulations in its winter roadmaintenance activities. Plastidrumhas been certificated in accordancewith ISO 9001 since 2004 and willobtain ISO 14001 and OHSAS 18001certification in February 2008.The strong performance of theRomanian economy will probablycompel the Romanian governmentto speed up the construction of thecountry’s infrastructure. 5.7 billioneuro have been approved and allocatedfor infrastructural investmentsbetween 2007 and 2013. TheRomanian state will only contribute1.09 billion euro with the remaindercoming from the EU’s structural andcohesion funds.Romania’s membership of theEU and demands for improved roadsafety will also have an effect onwhen the infrastructural investmentstake place. All in all, this will be ofgreat importance and offer manyadvantages for the positive progressof Plastidrum’s business in thefuture.29