PDF Document 2.46 MB - Geveko

Industrial Operations / ChemTech business areaThere is a growing interest in the rust-proofing of vehicles in Russia. Geveko Industri supplies Mercasol ® corrosion protection productsto GAZ (Gorkij Automobile Plant) in Nizjnij Novgorod, Russia.Svensk Bilvård AB, which is a subsidiaryof Geveko Industri, hasaround 40 corrosion protectionstations. For most of them corrosionprotection treatment is their mainline of business and, using a methodbased on fibre optics, they can determinethe degree of corrosion on thevehicle. The treatment can then beadapted to the vehicle’s condition.Competitors, corrosion protectionThe Nordic corrosion protectionmarket is dominated by two companies:Dinol and Geveko Industri.The Russian market, by contrast, ismore fragmented with both Russianand West European competitors,including Tectyl/Valvoline.DinolThe Swiss-based global group EMS-TOGO includes a company calledEFTEC, which is the leading supplierof corrosion-protection products forthe vehicle industry. Dinol is a sistercompany of EFTEC. It is active onthe after sales market for corrosionprotection under the Dinitrol brandname and is represented in Swedenby retailers and around 40 corrosionprotection stations operating underthe name of Dinitrol Center.ValvolineValvoline Europe markets Tectyl, acorrosion protection product that isdistributed via retailers and/or whollyowned subsidiaries in western andeastern Europe as well as in Den mark,Norway, Finland and Sweden.Competitors, industrialand domestic paintsGeveko Oy has positioned itselfwith customer-specific, water-basedproducts on markets that are subjectto intense competition. The Finnishmarket for industrial and domesticpaints is dominated by two largedomestic suppliers: Tikkurila andTeknos as well as Akzo Nobel.TeknosTeknos manufactures and marketspaints for the industrial and consumermarkets. The parent company,Teknos Group Oy, has its head officein Helsinki and subsidiaries inScandinavia, Germany, Great Britainand Poland and well-establishedpaint sales through agents in othercountries in Europe. Teknos is theleading supplier of industrial paintsin Scandinavia and one of the largestcompanies on the consumer andprofessional paint markets.TikkurilaTikkurila Oy is a member of KemiraOy, a Finnish group. Industrial andconsumer paint, which is sold underthe Tikkurila, Alcro and Beckersbrand names, is one of four productareas within Kemira. Tikkurila, whichis market leader in Finland andSweden, the Baltic countries andRussia, has production in sevencountries and is represented throughits own sales organisation in anothersix countries.39