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Road Marking business area / Roadcaremarking market. This development,which reflects similar activities elsewherein Europe, has resulted in thestart of a process of consolidation onthe British contracting market. Inorder to survive and grow, a numberof British road-marking companieshave carried out acquisitions ormergers to position themselves tohandle the intensifying competition.Roadcare will play an active role inthis process. However, the roadmarkingmarket in Great Britainwill probably remain turbulent in2008, with the risk of narrowermargins.Future prospectsThe British market is dominated bythermoplastic road-marking materials,which will continue in the shortterm. There is growing interest inwater-based paints and other materials,as a consequence of long-termcontracts, which means that the lifetimecost of the products is assuminggreater importance for the customer.Demand for this type of product willtherefore increase. Rommco does notmanufacture water-based paints, butassociate companies in the GevekoGroup offer a broad range, whichwill strengthen the competitive positionas demand builds up.On European markets a processof consolidation is taking place, andthis tendency looks set to continue.It is hardly likely that Britain will bean exception. The changes will probablytake place on the market overthe next few years. The necessarysteps will be taken to ensure thatRoadcare maintains its position asa major player on the British roadmarkingmarket.Great Britain will host the 2012Olympic Games and the governmenthas announced that its road maintenancebudget for 2008 will be reduced,in particular for local authorities andmunicipalities, whilst other taxfundedareas will be given higherpriority. There is a risk that this willbe reflected in the level of maintenancework on motorways in thenext few years during the run up tothe Olympic Games in 2012.One possible way of compensatingfor any shortfall within themaintenance sector during this periodand to continue generating growthon the British market could be tooffer products and services to othercategories of customer.Roadcare has developed a comprehensive range of products and contracting services that satisfy more demanding customers for roadmarking in Great Britain. Roadcare’s road-marking contractor, Line Markings Ltd, has applied road markings on the M6 motorway inLune Valley, Cumbria.Freefoto.com33