2003-2005 Catalog - University of Arkansas at Monticello
2003-2005 Catalog - University of Arkansas at Monticello
2003-2005 Catalog - University of Arkansas at Monticello
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MGMT 4683 Str<strong>at</strong>egic Management <strong>of</strong> theMultin<strong>at</strong>ional Enterprise3 credits: 3 hours lectureCorequisite: MGMT 4653This course applies str<strong>at</strong>egic management theory andbest practice to the oper<strong>at</strong>ion <strong>of</strong> a multin<strong>at</strong>ionalenterprise. Covers intern<strong>at</strong>ional str<strong>at</strong>egies, jointventures, str<strong>at</strong>egic alliances, among other topics.Extensive use <strong>of</strong> cases, all involving intern<strong>at</strong>ional firms.A computerized intern<strong>at</strong>ional str<strong>at</strong>egic managementsimul<strong>at</strong>ion will be used in lieu <strong>of</strong> a course project. To betaken in last semester <strong>of</strong> program.MGMT 4693 New Venture Development3 credits: 3 hours lecturePrerequisites: Senior Standing, Consent <strong>of</strong> InstructorCorequisite: MGMT 4653This course is concerned with the issues, concepts, andproblems <strong>of</strong> developing a new venture, includingfinancing, planning legal form <strong>of</strong> organiz<strong>at</strong>ion, andanalysis <strong>of</strong> competitors and economic conditions andother factors. Companies formed in this semester willbe oper<strong>at</strong>ed by the same student teams in thesubsequent semester. Lectures, case analyses, and fieldexercises.Offered: FallMGMT 4703 Senior Entrepreneurship Practicum3 credits: 3 hours lecturePrerequisites: MGMT 4653, MGMT 4693, SeniorStanding, Consent <strong>of</strong> InstructorIn this course, student teams will cre<strong>at</strong>e and oper<strong>at</strong>e anew business. The course focuses on the skills requiredto oper<strong>at</strong>e a start-up enterprise and on oper<strong>at</strong>ing andcompetitive issues and problems. Extensive fieldexercises, lecture, case analyses used. All teams willprepare and present a final report.Offered: SpringMGMT 479V Independent Study in ManagementVariable creditConsult the Independent Study Courses subheading inthe Academic Regul<strong>at</strong>ions section <strong>of</strong> this c<strong>at</strong>alog forprerequisites and description.MKT Courses(Marketing)MKT 3403 Principles <strong>of</strong> Marketing3 credits: 3 hours lecturePrerequisites: ECON 2213 or AGEC 2273Principles and practices <strong>of</strong> marketing with emphasis onthe composition and planning <strong>of</strong> a marketing str<strong>at</strong>egy.Offered: Fall, Spring, SummerMKT 3443 Selling and Sales Administr<strong>at</strong>ion3 credits: 3 hours lecturePrerequisite: MKT 3403Basic principles <strong>of</strong> salesmanship, background, andprepar<strong>at</strong>ion for selling, coupled with an emphasis onhiring, training, compens<strong>at</strong>ing, and motiv<strong>at</strong>ing a salesforce. Offered: SpringMKT 3453 Marketing Communic<strong>at</strong>ion3 credits: 3 hours lecturePrerequisite: MKT 3403Promotional efforts available to marketing management.Advertising’s role in marketing str<strong>at</strong>egy;advertising as communic<strong>at</strong>ion; media choice;coordin<strong>at</strong>ion <strong>of</strong> total promotional effort; measurement<strong>of</strong> promotional effectiveness.Offered: SpringMKT 3463 Consumer Behavior3 credits: 3 hours lecturePrerequisite: MKT 3403Theoretical and applied concepts <strong>of</strong> the behavior <strong>of</strong>consumers as they engage in the process <strong>of</strong> evalu<strong>at</strong>ing,acquiring, and consuming goods and services.Offered: FallMKT 3483 Channels <strong>of</strong> Distribution3 credits: 3 hours lecturePrerequisite: MKT 3403To survey, organize, and integr<strong>at</strong>e the theories andpractices rel<strong>at</strong>ive to current problems <strong>of</strong> marketingchannel management and its use as a key str<strong>at</strong>egicmarketing tool. Distribution is viewed as a functionalarea within the firm and its interface with channelintermediaries is analyzed. The course will examinethe impact <strong>of</strong> the Internet and Web-based e-commerceon channels <strong>of</strong> distribution.Offered: FallMKT 4473 Special Topics in Marketing3 credits: 3 hours lecturePrerequisite: MKT 3403A special topics course covering subjects <strong>of</strong> currentinterest in marketing. Topics might include E-marketing, Intern<strong>at</strong>ional Marketing, ServicesMarketing. (Can be repe<strong>at</strong>ed for multiple credit withdifferent course content.)MKT 4623 Marketing Research3 credits: 3 hours lecturePrerequisites: MKT 3403, GB 3713Modern marketing research techniques and theirapplic<strong>at</strong>ion by management toward the determin<strong>at</strong>ion<strong>of</strong> a marketing str<strong>at</strong>egy.Offered: FallMKT 4663 Marketing Management3 credits: 3 hours lecturePrerequisite: 6 hours <strong>of</strong> MarketingMarketing from the managerial viewpoint; analysis <strong>of</strong>the functions <strong>of</strong> marketing planning, marketopportunity assessment, and evalu<strong>at</strong>ing and adjustingmarketing effort.Offered: SpringMKT 479V Independent Study in MarketingVariable creditConsult the Independent Study Courses subheading inthe Academic Regul<strong>at</strong>ions section <strong>of</strong> this c<strong>at</strong>alog forprerequisites and description.Course Descriptions193
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