and Master Programmes in German Higher Education Institutions

6 Co-ordination of demand and supply6.1 Target GroupsWe asked respondents which target groups they wanted to reach with the new B/M, andwhether these differ from the students targeted by the existing degrees. As can be expected,there are some differences between the sectors, and between the level of the programme(Bachelor or Master) with regard to the types of potential students which are targeted.Table 36: Targeted groups of potential students for Bachelor programmes, by sector, in percentAbiturienten (Secondary school graduates with universityqualifications)FH Uni TU75% 91% 94%Secondary school graduates with (Fach-)hochschulreife 82% 21% 13%People with higher education qualifications and up to 3 years’work experience50% 46% 25%Foreigners 59% 77% 75%People with work experience (3+ years) 25% 20% 25%Note: Multiple answer possible. Source: CHEPS/CHE Survey data.Table 37: Targeted groups of potential students for Master programmes, by sector, in percentFH Uni TU“own” Bachelor graduates 79% 86% 88%Graduates from other German Fachhochschulen 80% 36% 31%Graduates from other German universities 54% 82% 75%Foreign graduates 75% 82% 94%Graduates with work experience (up to 3 years) 84% 57% 81%People with work experience (more than 3 years) 45% 34% 19%Note: Multiple answer possible. Source: CHEPS/CHE Survey data.At the Bachelor level, for example, qualified people with up to three years’ work experienceare targeted by about half of all FHs and universities (50 and 46%, respectively), while thisgroup is only targeted by 25% of TUs. Foreigners, on the other hand, are much more likelyto be targeted at the Bachelor level by universities and TUs (77 and 75%, respectively),while this group is targeted by only 59% of FHs. Similarly, at the Master level, universitiesand TUs do not often target FH graduates (36 and 31%, respectively), while FHs target universitygraduates somewhat more often (54%). Not surprisingly, FHs focus much more onattracting experienced professionals for Master programmes (45% report targeting thisgroup) than do universities or TUs (34 and 19%, respectively).Interestingly, a higher percentage of FHs and TUs reported that the groups targeted forBachelor degree programmes are different from those targeted for traditional degree pro-49