Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...

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Transparency and ReportingOur stakeholders want to know what Starbucks is doing tobe a socially and environmentally responsible company. Since2001, Starbucks has published a CSR Report as part of ourbroader communications efforts to provide transparency onour CSR activities and performance. In preparing our fiscal2006 and previous reports, we have been influenced by theGlobal Reporting Initiative (GRI) 2002 Guidelines, a set ofinternationally recognized sustainability reporting standards.A GRI Index is available on pages 5 and 6.Starbucks also reviewed the recently released GRI G3Guidelines in developing this report, which includesspecific guidance for reporting against the GRI principlesfor defining content and quality. The principles, along witha brief description of how Starbucks addressed them, arelisted below:Materiality: To determine what topics and indicatorsto include in our report that reflect the company’s mostsignificant impacts and issues of greatest importance tostakeholders, Starbucks conducted a materiality assessment,described on page 3.Stakeholder Inclusiveness: We define who our stakeholdersare, describe the measures we took to engage and solicittheir feedback, and throughout this report explain how weare addressing their concerns. More specific informationon our stakeholder engagement efforts is described on theprevious page.Sustainability Context: Discussing our CSR-relatedmeasures and performance in the broader sustainabilitycontext is essential. At the beginning of most sections, weintroduce the specific topics to be covered and explain howthey support our approach to sustainability.Completeness: To provide readers with appropriate contextfor what is and is not covered in this report, we define thescope, boundaries and topics contained in this report onpage 4. Since first publishing a CSR report in 2001, we haveworked to make our report more comprehensive each yearand will continue to do so in the future.Balance: Throughout this report, Starbucks has includedmulti-year performance data and provided self assessmentsof our performance. We have also included case studiesand external stakeholder comments as a way of providingmore insight and objectivity about some of the challengesStarbucks faces.Comparability: In developing the report each year, weuse our previous reports as starting points. We providefollow-up information regarding any intended plans wepreviously stated and include multi-year performance datawhen possible. Self assessments about our performance arealso included. This enables our stakeholders to compare ourperformance over time.Accuracy: The content and data included in this report havebeen internally reviewed by numerous subject matter expertsand senior leaders at Starbucks, and been subject to a systemof internal controls. As described below, external verificationwas conducted by Moss Adams LLP, an independentaccounting and consulting firm. See pages 76 and 77 formore information.Timeliness: At the end of our fiscal year, which ends on theSunday closest to September 30, our goal is to complete andrelease Starbucks CSR Report by the date of our AnnualShareholders’ Meeting. The date of the meeting varies year toyear, but usually takes place within six months after the fiscalyear closes.Clarity: Each year we have worked to improve the designand readability of our report in a format that is concise,understandable and user-friendly. We have also reducedthe amount of content covered in our printed report andpresented more information online.Reliability: External verification of the data and statementsmade in Starbucks CSR Annual Reports began in 2002,when the company retained Seattle-based Moss Adams LLP,the 12 th largest accounting and consulting firm in the U.S.The selection of Moss Adams met Starbucks criteria for ahigh-quality firm that had not worked with the companypreviously, and a firm that could develop a customizedapproach for verifying CSR-related data and content. (Seepages 76 and 77.)S T A R B U C K S A N D C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 13
External RecognitionSocially Responsible Investments (SRI)There are a variety of socially responsible mutual fundsavailable to investors who choose to invest in companiesthat meet specific criteria in areas covering various social,environmental and economic dimensions. Starbucks waslisted on several SRI indices (mentioned below) and includedin some socially responsible mutual funds in fiscal 2006.• Calvert Social Index • Citizens Index ®• Domini 400 Social SM Index (DS400)• Dow Jones Sustainability North America Index (DJSINorth America)• Dow Jones Sustainability United States Index (DJSIUnited States)• Dow Jones Sustainability World Index (DJSI World)• Ethibel Sustainability Index, Excellence Constituent• FTSE4Good Global Index• FTSE4Good U.S. Index• FTSE4Good US 100 Tradable Index• KLD Broad Market Social SM Index (BMSI)• KLD Large Cap Social SM Index (LCSI)• KLD Select Social SM Index (SSI)CSR AwardsWe are proud of the following CSR-related recognition thatStarbucks received in fiscal 2006. While these honors aregreatly valued and appreciated, we do not view them as endresults but rather as important acknowledgements of ourongoing commitment to CSR and our efforts to date.Multiple-year awardsStarbucks was ranked 17 th on the list of “100 Best CorporateCitizens” by Business Ethics magazine in 2006. Starbucks hasmade this list every year since 2000.Starbucks has made Fortune’s list of “The 100 BestCompanies to Work For” eight times. Starbucks ranked 29 thon the list in 2006.Single-year awardsThe U.S. Environmental Protection Agency’s Green PowerPartnership list of Top 25 Green Power Partners rankedStarbucks sixth for our significant purchase of Green Power.Starbucks was recognized as one of 15 employers toreceive the “Secretary of Defense Employer SupportFreedom Award” given by the National Committee forEmployer Support of the Guard and Reserve, a DefenseDepartment agency.Starbucks was recognized by DiversityInc in its “Top 50Companies for Diversity” and “Top 10 Companiesfor Latinos.”Starbucks Calgary received the “Employer of Persons withDisabilities Award of Distinction” at the Alberta BusinessAwards of Distinction Banquet.Starbucks UK was recognized as one of “UK Top 50 BestPlaces to Work” (ranked 34th), awarded by the Great Placesto Work Institute, in partnership with the Financial Times.Starbucks was ranked 9th by college students as a “MostDesirable Company to Join,” a listing compiled by Cheersmagazine in Taiwan.Starbucks was ranked 25th on Newsweek Japan’s “2006World Corporation Ranking 500” list based on sales,corporate social responsibility and return on equity.Starbucks was recognized as “Model Company forSustainable Economic Development” by the LuohuGovernment in Shenzhen, China.Starbucks UK was awarded a “Big Tick” by Business in theCommunity in recognition of excellence in corporate socialresponsibility, for the Partners in Education program.S T A R B U C K S A N D C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 14
Page 1 and 2: Starbucks Corporation Corporate SoC
Page 6: CONTENTSPAGEGLOBAL REPORTINGINITIAT
Page 9 and 10: To measure how well we are doing at
Page 11 and 12: Integrating Corporate SocialRespons
Page 13: Policy Governance CouncilOver the y
Page 17 and 18: OUR WORLD OF PRODUCTSFor 35 years,
Page 19 and 20: Creating a Sustainable ApproachAfte
Page 21 and 22: The Four Fundamentals ofC.A.F.E. Pr
Page 23 and 24: Our priorities are to increase the
Page 25 and 26: What is Fair Trade Certified ?The
Page 27 and 28: Access to CreditDuring the growing
Page 29 and 30: Tropical Storm Stan Relief EffortsI
Page 31 and 32: Procurement Practices for Sustainab
Page 33 and 34: Dairy and Bakery ProductsDairy and
Page 35 and 36: Ethos WaterStarbucks acquired the
Page 37 and 38: Starbucks GrowTH andCommunity Impac
Page 39 and 40: Local Community Case StudiesLa Mesa
Page 41 and 42: Starbucks Community InvestmentsStar
Page 43 and 44: South Asia Tsunami CommunitiesAs pa
Page 45 and 46: Investing in Communities Aroundthe
Page 47 and 48: The Starbucks FoundationStarbucks c
Page 49 and 50: Supporting Youth: Arts and Literacy
Page 51 and 52: Nutrition Information on Starbucks
Page 53 and 54: Marketing to YouthStarbucks custome
Page 55 and 56: Our Commitment toEnvironmental Stew
Page 57 and 58: Energy ConsumptionSaving energy is
Page 59 and 60: These efforts build on ongoing init
Page 61 and 62: Looking to Our Supply ChainBeyond o
Page 63 and 64: Portrait of a Starbucks StoreAt the
Page 65 and 66:
Listening to Our PartnersOur workpl
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Providing Benefits to Our PartnersS
Page 69 and 70:
Focusing on Healthcare and Wellness
Page 71 and 72:
Partner Training and CareerDevelopm
Page 73 and 74:
Fostering Diversity andInclusionAt
Page 75 and 76:
My Starbucks -The National Braille
Page 77 and 78:
Independent Assurance ReportTo the
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