Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...

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Choose to Give! Gift Matching ProgramStarbucks also encourages our U.S. and Canadian partnersto make their own charitable gifts with support fromthe company’s gift-matching program, Choose to Give!Starbucks matches our partners’ charitable gifts, dollar-fordollar,up to $1,000 annually. In fiscal 2006, 3,800 of ourpartners’ charitable contributions were matched by Starbuckswith $677,000.Localized InitiativesIn addition to our national community initiatives in theU.S., Starbucks looks for opportunities to contribute at thelocal level in meaningful ways. Based on our belief thatcommunities greatly benefit when grants are combinedwith volunteerism, we often direct our local communityinvestments to the organizations where our partners areactively involved. In other cases, Starbucks supports causesthat are locally relevant and contribute in a meaningful wayto enhancing community life.Examples of our localized initiatives include the StarbucksCalifornia Giving Program (www.starbuckscalgiving.com),which awards grants annually to eligible community-basednonprofit programs that allow children an opportunity togrow and flourish. The other is Starbucks NeighborhoodParks Program (www.starbuckslovesparks.com), an initiativedesigned to help improve local area parks in the GreaterSeattle area, Starbucks hometown. With our localizedinitiatives, our partners’ involvement is a key component, andstrongly encouraged.NA ACP Strategic AllianceIn May 2006, Starbucks announced a five-year, $2.5million commitment of both cash and in-kind donationsto the National Association for the Advancement ofColored People (NAACP), the oldest and largest civilrights organization in the U.S. This strategic alliance willenable Starbucks and the NAACP to support programs andactivities reflecting our shared commitment to social andeconomic equality. The NAACP and Starbucks will worktogether on an annual basis to identify programs that willreceive funding through Starbucks donations.S O C I E T Y43
Investing in Communities Aroundthe WorldIn our international markets, there are countless examplesof how Starbucks supports local communities throughphilanthropy, partner engagement and by opening our doorsfor community events. While our international communityefforts support many causes and often follow the lead of ourpartners’ interests, we are beginning to focus more of ourefforts on support of educational and water-related initiativesthat improve the lives of children. Below are some examplesthat represent our activities in fiscal 2006:Greater China• Mainland China – Since the opening of our first storein Beijing in 1999, partners have been involved incommunity initiatives, from volunteering in local schoolsto assisting other educational nonprofit organizations.• Hong Kong/Macau – We facilitated a customer toyand book drive for Operation Santa Claus, an annualfundraising effort held every December in support of smallcharities in urgent need of support.• Taiwan – Starbucks Taiwan continued its long-termsupport of aboriginal children through World VisionTaiwan, in addition to sponsoring an environmentalawareness campaign and a community cleanup.Asia Pacific• Thailand – On Earth Day, Starbucks Thailand held a“Green Up” workshop at a central park in Bangkok forcustomers and partners. Workshop participants learnedhow to minimize their environmental footprint andplanted new trees in Rot Fai Park.• Japan – Starbucks Japan, in collaboration with MajorLeague Baseball, donated $248,500 (¥28.7 million) tofour agencies that enhance the lives of children in Japan,Ethiopia and Indonesia. Revenues for the donationswere raised through sales of a Starbucks Card featuringIchiro, a famous Japanese baseball player who plays forthe Seattle Mariners. The Cards were sold in all StarbucksJapan stores.Europe/Middle East/Africa (EMEA)• The UK – Starbucks partners have worked with theNational Literacy Trust for six years to develop All Booksfor Children, a program that introduces preschool childrenand their families to the benefits of libraries and reading.Hundreds of Starbucks partners have been involved withthe program since its inception. For the second year ina row, UK partners were honored for their outstandingefforts in support of literacy with a prestigious award fromBusiness in the Community, a movement that encouragespositive civic engagement by businesses.UK partners also supported an African WildlifeFoundation (AWF) program in Kenya. AWF is working toimprove the accessibility and reliability of water and bringother basic improvements to a Kenyan coffee-growingcommunity. Ten UK partners traveled to Kenya inOctober 2006 to meet with local coffee farmers who havebenefited from the project and learn about the other workof AWF.• Germany – Literacy was the focus of our partners inGermany who participated in a nationwide Read-OutDay in November 2005 in cooperation with the GermanLiteracy Trust Organization and Die Zeit, a nationwideweekly newspaper. Twenty-four Starbucks stores hostedreading sessions for children.• Greece – Our partners in Greece have continued tosupport SOS Children’s Villages and prioritize children’shealth and welfare in their community efforts. In fiscal2006, partners lent their support to several programsfor orphaned children. They also helped create librariesand playrooms for children hospitalized in four state-runorganizations.• Spain – Our partners organized an in-store children’s bookdrive during the holiday season in fiscal 2006. Many ofour customers donated books, bringing the total to 1,475books collected. The books were then donated to severaldifferent Children’s Hospitals.• Turkey – Our partners in Turkey identified education asan important issue in their communities, due to the youngage of the Turkish population (65 percent are below 18years of age). Working with the Ministry of Education,each new Starbucks location identifies a local school towork with. Partners commit personal time to supportevents such as parties, fund raising and gift giving as wellas organizing day trips for the children to theatres andmuseums. They have found that the trips can be a once-ina-lifetimeexperience for some of the children, and this factalone has a positive effect on the satisfaction our partnersfeel from being involved. As of May 2006, there were 40schools involved in the program, with an average of 1,000students each, including two schools that serve studentswho are deaf.S O C I E T Y44
Page 1 and 2: Starbucks Corporation Corporate SoC
Page 6: CONTENTSPAGEGLOBAL REPORTINGINITIAT
Page 9 and 10: To measure how well we are doing at
Page 11 and 12: Integrating Corporate SocialRespons
Page 13 and 14: Policy Governance CouncilOver the y
Page 15 and 16: External RecognitionSocially Respon
Page 17 and 18: OUR WORLD OF PRODUCTSFor 35 years,
Page 19 and 20: Creating a Sustainable ApproachAfte
Page 21 and 22: The Four Fundamentals ofC.A.F.E. Pr
Page 23 and 24: Our priorities are to increase the
Page 25 and 26: What is Fair Trade Certified ?The
Page 27 and 28: Access to CreditDuring the growing
Page 29 and 30: Tropical Storm Stan Relief EffortsI
Page 31 and 32: Procurement Practices for Sustainab
Page 33 and 34: Dairy and Bakery ProductsDairy and
Page 35 and 36: Ethos WaterStarbucks acquired the
Page 37 and 38: Starbucks GrowTH andCommunity Impac
Page 39 and 40: Local Community Case StudiesLa Mesa
Page 41 and 42: Starbucks Community InvestmentsStar
Page 43: South Asia Tsunami CommunitiesAs pa
Page 47 and 48: The Starbucks FoundationStarbucks c
Page 49 and 50: Supporting Youth: Arts and Literacy
Page 51 and 52: Nutrition Information on Starbucks
Page 53 and 54: Marketing to YouthStarbucks custome
Page 55 and 56: Our Commitment toEnvironmental Stew
Page 57 and 58: Energy ConsumptionSaving energy is
Page 59 and 60: These efforts build on ongoing init
Page 61 and 62: Looking to Our Supply ChainBeyond o
Page 63 and 64: Portrait of a Starbucks StoreAt the
Page 65 and 66: Listening to Our PartnersOur workpl
Page 67 and 68: Providing Benefits to Our PartnersS
Page 69 and 70: Focusing on Healthcare and Wellness
Page 71 and 72: Partner Training and CareerDevelopm
Page 73 and 74: Fostering Diversity andInclusionAt
Page 75 and 76: My Starbucks -The National Braille
Page 77 and 78: Independent Assurance ReportTo the

Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...

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