Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...

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Ethos Water Fund and World Water InitiativesThrough the acquisition of the Ethos Water brand in April2005, Starbucks embarked on an effort to raise awareness ofthe world water crisis and support clean water initiatives. Foreach bottle of Ethos water sold, five cents is donated towardStarbucks goal of contributing at least $10 million by 2010 tohelp alleviate the world water crisis.The Ethos Water Fund is housed within and directedby The Starbucks Foundation to support nonprofit andnongovernmental organizations working to bring clean waterto those in need around the world. Funding priority is givento integrated and sustainable water projects that positivelyimpact the lives of children and their communities.On World Water Day 2006 The Starbucks Foundationannounced two new multiyear initiatives to help communitiesin Indonesia and Ethiopia gain access to improved water,sanitation and hygiene education.Mercy Corps in Sumatra, IndonesiaThe Starbucks Foundation committed $1 million over twoyears to support Mercy Corps’ Sumatra Healthy SchoolsProgram on Sumatra Island, Indonesia. In this region, thelack of potable water has helped fuel an anemia epidemicin young people, among other serious nutritional andhealth problems.Mercy Corps has identified four interrelated programcomponents to improve children’s health by addressingthe problem through 960 schools in four provinces. TheFoundation’s Ethos Water Fund is providing needed funds toaddress the water and sanitation components of the programin 760 schools.For more information about the Sumatra Healthy SchoolsProgram, see www.ethoswater.com and http://indonesia.mercycorps.orgWaterAid in EthiopiaMenge Woreda is located in northwestern Ethiopia near theSudan border. Surrounded by mountains, it is a remote andmarginalized region of one of the poorest countries in theworld.Over a period of three years, beginning in 2005, WaterAidplans to provide all 22 villages in Menge Woreda withaccess to safe water, effective sanitation, and the hygieneeducation necessary to make the best use of these facilities.The Starbucks Foundation has committed $1.13 millionover three years to support this potentially life-changingproject for the 38,000 residents of Menge Woreda. For moreinformation about this project, see www.ethoswater.com,or see www.wateraid.org for more about WaterAid’s workin Ethiopia.My Starbucks –Sandy Nelson has been engaged inthe world water crisis for the last fiveyears. She and her husband, Chris, areactively involved with a Seattle-basedinternational water organization andhave seen firsthand how severe thewater-access issues are in countrieslike Honduras, Ethiopia, Bangladeshand India. “To actually see childrenwho are sick because their drinkingwater is contaminated changes one’svalues tremendously,” Sandy says.Sandy is a senior designer in theStarbucks Creative Group, so whenStarbucks acquired Ethos Water in2005 she was eager to bring herpersonal experience to help build theEthos Water brand. The passion Sandyhas for bringing safe water to thosein desperate need is now helping toinform the design and communicationof the Ethos Water mission.S O C I E T Y47
Supporting Youth: Arts and Literacy, EnvironmentalLiteracyThrough the Giving Voice grant program, The StarbucksFoundation promotes literacy for the 21st century. Theregional grant program supports programming for youth ages6-18. Priority is given to programs that integrate literacy skillswith personal and civic action, and that empower youth tobecome local champions for a sustainable environment. Infiscal 2006, The Foundation awarded more than $2 millionin Giving Voice grants, ranging from $5,000–$20,000, tocommunity-based organizations in the U.S. and Canada.City at Peace AwardIn May 2006, City at Peace, an after-school program forteens in Los Angeles, honored The Starbucks Foundation andStarbucks partners for their support over the last three years.City at Peace was a fledgling organization in 2003 when,with the support of local Starbucks partners, the organizationapplied for a grant from The Starbucks Foundation. TodayCity at Peace is a dynamic youth development program thatuses the performing arts to bring together teenagers fromvastly diverse backgrounds to create personal and socialchange. The program supports, guides, instructs and nurturesyouth leaders, corresponding perfectly with the goals of TheStarbucks Foundation’s Giving Voice grants.Key PartnershipsIn fiscal 2006, The Foundation continued support of severalnational youth organizations in the U.S. and Canada –America SCORES and Jumpstart – and Earth Day Network,an environmental education organization.Jumpstart’s Read for the RecordDuring August 2006, Starbucks supported Jumpstart’s Readfor the Record campaign to promote awareness of earlylearning and school readiness. The campaign raised nationalawareness of Jumpstart’s successful approach to preparingyoung children to succeed in school, and achieved thefollowing goals as well:• An official Guinness World Record was set when adultsacross the U.S. read The Little Engine That Could to morethan 150,000 children on August 24, 2006.• In partnership with Jumpstart’s corporate partners,Starbucks was the exclusive retailer and sold nearly 53,000copies of a special edition of The Little Engine That Couldin four weeks and donated the sales price of the books,totaling more than $500,000 to Jumpstart.• Starbucks stores hosted more than 330 reading eventsacross the U.S., engaging thousands of partners andcustomers in Jumpstart’s mission.• Renewed interest in the classic children’s book pushed it tofirst place on the New York Times Bestselling Children’sBook list.Earth Day Network – National Civic Education ProjectThe Starbucks Foundation contributed $75,000 in fiscal2006 to launch Earth Day Network’s new National CivicEducation Project (NCEP). The Project recruits teachers andtheir students from diverse urban neighborhoods to combinecivic and environmental education through a communityenvironmental project of their choosing.In its first year, the NCEP worked with three schools inCincinnati and one in Washington, D.C. The project wasparticularly effective in Cincinnati where the teachersfocused on greening schools and contributed greatly to theBoard of Education’s decision to adopt greener buildingpractices. Student projects ranged from building a greenroof on a school to raising awareness of the economic,educational and environmental benefits of green schools. Thestudents presented their findings to the Board of Education,including such benefits as higher attendance and greateracademic performance.The Starbucks China Education ProjectStarbucks first store in China opened in 1999 and ever sincewe have been working to simultaneously expand our storeand community presence. At the heart of Starbucks socialresponsibility endeavors in China is the China Education Project.This project was created to support the emphasis that both Chinaand Starbucks place on the importance of education. In 2005,The Starbucks Foundation pledged $5 million over five years toestablish the Starbucks China Education Project at Give2Asia, anorganization dedicated to promoting philanthropy in Asia.The Starbucks China Education Project is also overseen bya local steering committee in China, comprised of educationexperts, foundation and community representatives, andStarbucks executives. Working with this committee of localstakeholders helps ensure that Starbucks efforts are locallyrelevant and address the areas of greatest need in the ruralcommunities targeted for assistance. Since the projectwas launched in 2005, the steering committee has beeninstrumental in shaping the overall direction and structure ofthe project.The committee identified the need for quality teacher trainingas one of the top priorities to improve education. In China,many teachers in rural villages have little or no formal training.Almost always, they are the only teacher in their village so theymust teach to all grade levels.To help address this challenge, the Starbucks China EducationProject is supporting the China Soong Ching Ling Foundationin an effort to provide training for teachers to improve theirskills and offer financial assistance to financially disadvantagedstudents pursuing teaching careers in 15 universities in China.At the first teacher training session held in July 2006, teacherswere trained in the latest techniques and received materialsto continue their education in their home villages. Othercomponents of the program will offer:• Training for school administrators• Books, supplies and teaching toolsBy 2010, the teacher-training program is expected to reachan estimated 3,000 teachers from nearly 1,000 primary andmiddle schools located in five western provinces.More information about The Starbucks Foundation is availableonline at www.starbucks.com/foundation.S O C I E T Y48
Page 1 and 2: Starbucks Corporation Corporate SoC
Page 6: CONTENTSPAGEGLOBAL REPORTINGINITIAT
Page 9 and 10: To measure how well we are doing at
Page 11 and 12: Integrating Corporate SocialRespons
Page 13 and 14: Policy Governance CouncilOver the y
Page 15 and 16: External RecognitionSocially Respon
Page 17 and 18: OUR WORLD OF PRODUCTSFor 35 years,
Page 19 and 20: Creating a Sustainable ApproachAfte
Page 21 and 22: The Four Fundamentals ofC.A.F.E. Pr
Page 23 and 24: Our priorities are to increase the
Page 25 and 26: What is Fair Trade Certified ?The
Page 27 and 28: Access to CreditDuring the growing
Page 29 and 30: Tropical Storm Stan Relief EffortsI
Page 31 and 32: Procurement Practices for Sustainab
Page 33 and 34: Dairy and Bakery ProductsDairy and
Page 35 and 36: Ethos WaterStarbucks acquired the
Page 37 and 38: Starbucks GrowTH andCommunity Impac
Page 39 and 40: Local Community Case StudiesLa Mesa
Page 41 and 42: Starbucks Community InvestmentsStar
Page 43 and 44: South Asia Tsunami CommunitiesAs pa
Page 45 and 46: Investing in Communities Aroundthe
Page 47: The Starbucks FoundationStarbucks c
Page 51 and 52: Nutrition Information on Starbucks
Page 53 and 54: Marketing to YouthStarbucks custome
Page 55 and 56: Our Commitment toEnvironmental Stew
Page 57 and 58: Energy ConsumptionSaving energy is
Page 59 and 60: These efforts build on ongoing init
Page 61 and 62: Looking to Our Supply ChainBeyond o
Page 63 and 64: Portrait of a Starbucks StoreAt the
Page 65 and 66: Listening to Our PartnersOur workpl
Page 67 and 68: Providing Benefits to Our PartnersS
Page 69 and 70: Focusing on Healthcare and Wellness
Page 71 and 72: Partner Training and CareerDevelopm
Page 73 and 74: Fostering Diversity andInclusionAt
Page 75 and 76: My Starbucks -The National Braille
Page 77 and 78: Independent Assurance ReportTo the

Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...

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