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Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...

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Maybe you have a <strong>Starbucks</strong> you callyour own. And because it is yours,you expect a lot from it.Customers want to feel good about the place theygo and the coffee they drink. Our employees,whom we call partners, want to feel proud whentalking to friends and family about where theywork. Farmers want to know that they candepend on us for a livelihood that’s sustainable.We have come to appreciate that throughout theworld many people feel a sense of connection tous. Being their <strong>Starbucks</strong> is an honor. And also aresponsibility.For us corporate social responsibility is not just aprogram or a donation or a press release. It’s theway we do business every day.This report is one of the ways we openly andhumbly share our commitment to do businessresponsibly. To continue to earn the privilege ofbeing your <strong>Starbucks</strong>.STARBUCKS MISSION STATEMENT ANDGUIDING PRINCIPLESTo establish <strong>Starbucks</strong> as the premier purveyor of the finestcoffee in the world while maintaining our uncompromisingprinciples as we grow.The following six Guiding Principles will help us measure theappropriateness of our decisions:• Provide a great work environment and treat eachother with respect and dignity.• Embrace diversity as an essential component in theway we do business.• Apply the highest standards of excellence to thepurchasing, roasting and fresh delivery of our coffee.• Develop enthusiastically satisfied customers all ofthe time.• Contribute positively to our communities and ourenvironment.• Recognize that profitability is essential to ourfuture success.S T A R B U C K S A N D C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y

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