Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...

Supporting Youth: Arts and Literacy, EnvironmentalLiteracyThrough the Giving Voice grant program, The StarbucksFoundation promotes literacy for the 21st century. Theregional grant program supports programming for youth ages6-18. Priority is given to programs that integrate literacy skillswith personal and civic action, and that empower youth tobecome local champions for a sustainable environment. Infiscal 2006, The Foundation awarded more than $2 millionin Giving Voice grants, ranging from $5,000–$20,000, tocommunity-based organizations in the U.S. and Canada.City at Peace AwardIn May 2006, City at Peace, an after-school program forteens in Los Angeles, honored The Starbucks Foundation andStarbucks partners for their support over the last three years.City at Peace was a fledgling organization in 2003 when,with the support of local Starbucks partners, the organizationapplied for a grant from The Starbucks Foundation. TodayCity at Peace is a dynamic youth development program thatuses the performing arts to bring together teenagers fromvastly diverse backgrounds to create personal and socialchange. The program supports, guides, instructs and nurturesyouth leaders, corresponding perfectly with the goals of TheStarbucks Foundation’s Giving Voice grants.Key PartnershipsIn fiscal 2006, The Foundation continued support of severalnational youth organizations in the U.S. and Canada –America SCORES and Jumpstart – and Earth Day Network,an environmental education organization.Jumpstart’s Read for the RecordDuring August 2006, Starbucks supported Jumpstart’s Readfor the Record campaign to promote awareness of earlylearning and school readiness. The campaign raised nationalawareness of Jumpstart’s successful approach to preparingyoung children to succeed in school, and achieved thefollowing goals as well:• An official Guinness World Record was set when adultsacross the U.S. read The Little Engine That Could to morethan 150,000 children on August 24, 2006.• In partnership with Jumpstart’s corporate partners,Starbucks was the exclusive retailer and sold nearly 53,000copies of a special edition of The Little Engine That Couldin four weeks and donated the sales price of the books,totaling more than $500,000 to Jumpstart.• Starbucks stores hosted more than 330 reading eventsacross the U.S., engaging thousands of partners andcustomers in Jumpstart’s mission.• Renewed interest in the classic children’s book pushed it tofirst place on the New York Times Bestselling Children’sBook list.Earth Day Network – National Civic Education ProjectThe Starbucks Foundation contributed $75,000 in fiscal2006 to launch Earth Day Network’s new National CivicEducation Project (NCEP). The Project recruits teachers andtheir students from diverse urban neighborhoods to combinecivic and environmental education through a communityenvironmental project of their choosing.In its first year, the NCEP worked with three schools inCincinnati and one in Washington, D.C. The project wasparticularly effective in Cincinnati where the teachersfocused on greening schools and contributed greatly to theBoard of Education’s decision to adopt greener buildingpractices. Student projects ranged from building a greenroof on a school to raising awareness of the economic,educational and environmental benefits of green schools. Thestudents presented their findings to the Board of Education,including such benefits as higher attendance and greateracademic performance.The Starbucks China Education ProjectStarbucks first store in China opened in 1999 and ever sincewe have been working to simultaneously expand our storeand community presence. At the heart of Starbucks socialresponsibility endeavors in China is the China Education Project.This project was created to support the emphasis that both Chinaand Starbucks place on the importance of education. In 2005,The Starbucks Foundation pledged $5 million over five years toestablish the Starbucks China Education Project at Give2Asia, anorganization dedicated to promoting philanthropy in Asia.The Starbucks China Education Project is also overseen bya local steering committee in China, comprised of educationexperts, foundation and community representatives, andStarbucks executives. Working with this committee of localstakeholders helps ensure that Starbucks efforts are locallyrelevant and address the areas of greatest need in the ruralcommunities targeted for assistance. Since the projectwas launched in 2005, the steering committee has beeninstrumental in shaping the overall direction and structure ofthe project.The committee identified the need for quality teacher trainingas one of the top priorities to improve education. In China,many teachers in rural villages have little or no formal training.Almost always, they are the only teacher in their village so theymust teach to all grade levels.To help address this challenge, the Starbucks China EducationProject is supporting the China Soong Ching Ling Foundationin an effort to provide training for teachers to improve theirskills and offer financial assistance to financially disadvantagedstudents pursuing teaching careers in 15 universities in China.At the first teacher training session held in July 2006, teacherswere trained in the latest techniques and received materialsto continue their education in their home villages. Othercomponents of the program will offer:• Training for school administrators• Books, supplies and teaching toolsBy 2010, the teacher-training program is expected to reachan estimated 3,000 teachers from nearly 1,000 primary andmiddle schools located in five western provinces.More information about The Starbucks Foundation is availableonline at www.starbucks.com/foundation.S O C I E T Y48