Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...

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Earthwatch ExpeditionsMaking Connections in the Rain ForestIn the Costa Rican rain forest, Starbucks customer ArleneGutterman worked side by side with scientists, Starbuckspartners and other customer volunteers to replant areas wherefarming had devastated the native forest. The experience wastransforming. “I cherish what I saw,” Arlene said. “It openedme up.”The reforestation project is taking place in southern CostaRica in the region of La Amistad Biosphere Reserve,established to protect the rich biodiversity of the area.Sixteen sites, most owned by Costa Rican farmers, are partof a long-term research project to find ways to acceleratethe reforestation of formerly farmed lands. The projectarea, once completely forested, is now less than 10 percentforested. This has impoverished the soil and reduced habitatfor the abundance of wildlife that thrives in rainforests.Deforestation poses a particular challenge because, oncecleared, it is difficult to re-establish natural rain forest.The project seeks not only to research the dynamics ofreforestation but also to establish a model of sustainable useof tropical forests. One aspect of this is supporting the localcoffee cooperative in its efforts to use sustainable farmingpractices and to set up a coffee mill that will allow it tocapture more of the value of coffee production locally.A diverse group of people participate in the project, includingacademic researchers, students, farmers of coffee and othercrops, community members and volunteers provided by theEarthwatch Institute (www.earthwatch.org), a nonprofitorganization that places volunteers with environmentalresearch and restoration projects around that world.Starbucks has worked with Earthwatch since 2000. Inthat time, Starbucks has sent partners on a variety ofenvironmental expeditions around the globe. Our partnershave come back from these expeditions with a newunderstanding of the world around them as well as Starbuckscommitment to the environment.In 2006, Starbucks enabled 19 customers and 11 partners toparticipate in the Costa Rica expedition. The customers andeight of the partners were winners of a sweepstakes and anessay contest, respectively, while the other three partners wentas escorts. The volunteers planted, measured and analyzedtrees, and woke before dawn to capture, count and identifybirds. Several volunteers from the 2006 trip, along with somevolunteers from previous years, became so interested in thecoffee cooperative’s mill project that they have continued tosupport it in various ways, including documenting it on awebsite: www.unatazacompartida.org.The scientists running the project have found the volunteers’help invaluable in extending their research resources. Thevolunteers have also been affected. Arlene Gutterman, forexample, has started composting, recycling more, driving lessand seeking out locally produced foods. “It’s never too late,”Arlene said. “Be positive. Plant a tree.”In 2006, Starbucks also sponsored volunteers for anEarthwatch Expedition to Brazil through the Urban CoffeeOpportunities program, a joint venture between Starbucksand Johnson Development Corporation (JDC). Five collegescholars, a Starbucks partner and a JDC representativeparticipated in an expedition to the Pantanal, the world’slargest wetland, researching and analyzing amphibians andbat habitat.In 2007 Starbucks will be working with Earthwatch ona project that takes place where Starbucks is purchasingcoffee. This will deepen our relationship with Earthwatchbecause the research will directly affect Earthwatch scientists,Starbucks and the coffee-buying world. Our partners andcustomers will have the opportunity to work on coffee farmsthat have been verified as using C.A.F.E. Practices and learnhow this has improved their growing practices.My Starbucks –On June 10 I left for the 17-hourjourney to San Jose, Costa Rica, andmet up with seven other partnersfrom North America. We continued ourjourney to the little town of Agua Buenain the southern rain forest borderingPanama, where we got to know ourfantastic hosts, the Corderos, a familyof coffee farmers. They would get manyopportunities to laugh at our Spanish!Over the next two weeks we workedwith Dr. Karen Holl and her teamat Earthwatch, planting trees andgathering scientific data on rain forestregeneration in afforested areas. Forthe farmers it’s a win/win situation.They lease the land they don’t use toothers so that in potentially five yearsthey can let the coffee grow backwithin the new forest – thus growingpremium organic shade grown coffee.When you see trees that have grownalmost 30 feet tall after three years,you begin to see how easy it can bewith dedication and commitment.That is what Starbucks is willing todo, and the eight of us were glad tobe a part of this crucial project.Rain Weigel, Starbucks store managerMaida Vale (#12436), LondonE N V I R O N M E N T61
Portrait of a Starbucks StoreAt the end of fiscal 2006, there were 12,440 Starbucksstores in 37 countries. Though there are local variations, thestores operate similarly around the world. A look at a typicalStarbucks store provides a better understanding of Starbucksenvironmental profile and challenges.Though the store may be located on a busy street or in abustling mall, it is appointed with furnishings and artworkin a style that lets someone know instantly they are in aStarbucks. Less obvious are some of the environmentalfeatures of materials we use in our new stores, and includeas stores are updated: high-efficiency lighting, flooringcontaining recycled material, and furniture made from woodcertified as sustainably harvested by the Forest StewardshipCouncil, for example.Out of sight is an area where materials are delivered tothe store. These include food (coffee and other beverages,pastries, sandwiches, salads, etc.), packaging (cups and othercontainers), disposable items (napkins and coffee stirrers),and merchandise for sale (coffee mugs and brewers, CDs,etc.) This is the area where many of our stores have containersfor recycling.The store gets its electricity, water and other utilities fromlocal service providers. On average, it uses about:• 6.57 kilowatt-hours of electricity per square foot permonth to light and cool the store and operate equipment.• .059 therms of natural gas per square foot per month toheat water and warm the store.• 26 gallons of water per square foot per month to make ourbeverages and clean up.As we continue to integrate sustainable practices intoour store design, development and operations, we willwork to drive these numbers lower, reducing our overallenvironmental footprint per store.As a result of all of these activities, waste is created. Thisincludes:By Volume• 32% cardboard• 15% milk jugs• 9% paper cups• 8% pastry boxes• 7% other dairy cartons• 29% other wasteSource: Starbucks 2002 Waste AuditBy Weight• 37% coffee grounds• 12% cardboard• 7% newspaper• 6% food waste• 38% other wasteElectricityGasWater6.216.406.57*0.061 0.060 0.059**23(89)24(92)26†(100)Kilowatt-hoursper square footper monthTherms per squarefoot per monthGallons (liters)per square footper monthFiscal year 2004 2005 2006* Based on data from 4,900 stores.Fiscal year2004 2005 2006** Based on data from 2,305 stores.Fiscal year 2004 2005 2006†Based on data from 2,052 stores.E N V I R O N M E N T62
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Starbucks Corporation Corporate SoC
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CONTENTSPAGEGLOBAL REPORTINGINITIAT
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To measure how well we are doing at
Page 11 and 12: Integrating Corporate SocialRespons
Page 13 and 14: Policy Governance CouncilOver the y
Page 15 and 16: External RecognitionSocially Respon
Page 17 and 18: OUR WORLD OF PRODUCTSFor 35 years,
Page 19 and 20: Creating a Sustainable ApproachAfte
Page 21 and 22: The Four Fundamentals ofC.A.F.E. Pr
Page 23 and 24: Our priorities are to increase the
Page 25 and 26: What is Fair Trade Certified ?The
Page 27 and 28: Access to CreditDuring the growing
Page 29 and 30: Tropical Storm Stan Relief EffortsI
Page 31 and 32: Procurement Practices for Sustainab
Page 33 and 34: Dairy and Bakery ProductsDairy and
Page 35 and 36: Ethos WaterStarbucks acquired the
Page 37 and 38: Starbucks GrowTH andCommunity Impac
Page 39 and 40: Local Community Case StudiesLa Mesa
Page 41 and 42: Starbucks Community InvestmentsStar
Page 43 and 44: South Asia Tsunami CommunitiesAs pa
Page 45 and 46: Investing in Communities Aroundthe
Page 47 and 48: The Starbucks FoundationStarbucks c
Page 49 and 50: Supporting Youth: Arts and Literacy
Page 51 and 52: Nutrition Information on Starbucks
Page 53 and 54: Marketing to YouthStarbucks custome
Page 55 and 56: Our Commitment toEnvironmental Stew
Page 57 and 58: Energy ConsumptionSaving energy is
Page 59 and 60: These efforts build on ongoing init
Page 61: Looking to Our Supply ChainBeyond o
Page 65 and 66: Listening to Our PartnersOur workpl
Page 67 and 68: Providing Benefits to Our PartnersS
Page 69 and 70: Focusing on Healthcare and Wellness
Page 71 and 72: Partner Training and CareerDevelopm
Page 73 and 74: Fostering Diversity andInclusionAt
Page 75 and 76: My Starbucks -The National Braille
Page 77 and 78: Independent Assurance ReportTo the
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