Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...

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Other Waste Reduction and Recycling InitiativesThe waste our stores generate varies by location. So do theingenious solutions our partners devise to handle the waste.Examples of this include:• Starbucks Chile donated 30,000 milk boxes to Un Techopara Chile, an organization in Chile that builds smallhouses for homeless people. The organization used theboxes to cover the floors of the houses.• More than 100 Starbucks UK stores participated in wastesegregation programs for cardboard and plastics, recyclingan average of 35 percent of their general waste.• Starbucks Hong Kong ran a “Mooncake box” recyclingprogram, where the company offered beverage couponsto customers who returned their used Mooncake boxes.The program resulted in the return of approximately5,000 boxes.• Starbucks Japan is working with suppliers to recycle 20percent of store food waste by March 2007 in response tothe Law for the Promotion of the Utilization of RecyclableFood Resources.New Life for Old MatsThe work areas behind the counters of our stores are equippedwith rubber mats designed to help partners work morecomfortably and safely. Since 2005, all new stores in theU.S. have been equipped with upgraded mats that have beenshown to reduce slip-type accidents. During fiscal 2006, wealso replaced the mats in more than 3,400 existing stores.The easiest course of action would have been to throw awaythe old mats. But with an estimated 315,000 pounds (143,000kilograms) of usable material involved, we decided to recyclethem instead. This required setting up a system for ourdelivery drivers to pick up the mats from the stores, collectthem at consolidation points and ship them to a recyclerfor shredding. The recycled rubber was used for gaskets andexpansion joints in concrete, among other things, extendingthe life of the material and reducing waste.Involving Our CustomersOur customers share our interest in reducing waste. To helpthem help us, we offer a discount of 10 cents in the U.S. andCanada to encourage customers to use their own “commuter”mugs for their beverages. Customers can also request thattheir beverage be served in a ceramic mug if it’s a “for-here”order. The discount is also offered in Japan (¥20), the UK(10P), several business units in Mainland China (2 RMB) andHong Kong (HK$1).On Earth Day 2006, Starbucks Canada promoted thecommuter mug program by inviting customers to enjoy acomplimentary cup of Fair Trade Certified Café EstimaBlend coffee when they used their own mug. Nearly 9,000customers took advantage of the offer, increasing commutermug usage by 14 percent compared to the same day theprevious year. The promotion also increased the sales ofcommuter mugs.During fiscal 2006, customers in the U.S. and Canadaused commuter mugs for their beverages 17 million times.Although this represents a significant achievement, on apercentage basis, commuter mug usage actually decreasedslightly from 2005. We will continue to evaluate additionalways to encourage customers to use commuter mugs.PercentageCommuter Mug Usage1.41.31.2Fiscal year 2004 2005 2006E N V I R O N M E N T59
Looking to Our Supply ChainBeyond our own stores and operations, we have theopportunity to positively influence the environmentalpractices of our suppliers. In other sections of this report,we discuss our work with coffee suppliers to encourageenvironmental stewardship (page 16), our sustainablesourcing policies (page 29), our approach to water sourcing(page 34) and our standards for purchasing manufacturedgoods (page 33). Through our membership in the SustainablePackaging Coalition, we are exploring more sustainablealternatives to conventional packaging and also methodsfor analyzing material choices. Our efforts to “green thecup” described earlier in this section are an example ofthis approach.We also consider environmental impacts when purchasingpaper and have tracked the recycled fiber and unbleachedfiber content of our paper purchase for six years (see charts).Starbucks recognizes that the environmental footprint ofpaper goes beyond post-consumer recycled and unbleachedfiber. To that end, we have been active participants in thePaper Working Group, a group of diverse companies led bythe nonprofit organization Metafore. The Paper WorkingGroup developed the Environmental Paper Assessment Tool(EPAT), designed to help paper buyers consider all majorenvironmental impacts over the life cycle of paper. The groupdefines environmentally preferable paper in terms of a set ofseven interconnected desired outcomes. They include:• Efficient use and conservation of raw materials• Minimization of waste• Conservation of natural systems• Clean production• Community and human well-being• Credible reporting and verification• Economic viabilityKey environmental indicators for these outcomes aremeasurable and within the normal range of attributesmonitored by the pulp and paper industry.In 2007, we will test the tool with our top two suppliers ofpaper products. We will review the results of the pilot anddetermine how to best incorporate the tool into our paperprocurement decision processes.PercentageFiscal yearPercentageFiscal yearPaper: Unbleached Paper Fiber48.12004 2005 2006With Hot Cups26.086.347.185.947.8Paper: Post-Consumer Fiber46.5With Hot Cups27.149.586.3Without Hot Cups38.866.42004 2005 2006Without Hot CupsStarbucks tracks the percentage of unbleached paper fiber and post-consumer fibercontained in our annual paper purchases.E N V I R O N M E N T60
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Starbucks Corporation Corporate SoC
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CONTENTSPAGEGLOBAL REPORTINGINITIAT
Page 9 and 10: To measure how well we are doing at
Page 11 and 12: Integrating Corporate SocialRespons
Page 13 and 14: Policy Governance CouncilOver the y
Page 15 and 16: External RecognitionSocially Respon
Page 17 and 18: OUR WORLD OF PRODUCTSFor 35 years,
Page 19 and 20: Creating a Sustainable ApproachAfte
Page 21 and 22: The Four Fundamentals ofC.A.F.E. Pr
Page 23 and 24: Our priorities are to increase the
Page 25 and 26: What is Fair Trade Certified ?The
Page 27 and 28: Access to CreditDuring the growing
Page 29 and 30: Tropical Storm Stan Relief EffortsI
Page 31 and 32: Procurement Practices for Sustainab
Page 33 and 34: Dairy and Bakery ProductsDairy and
Page 35 and 36: Ethos WaterStarbucks acquired the
Page 37 and 38: Starbucks GrowTH andCommunity Impac
Page 39 and 40: Local Community Case StudiesLa Mesa
Page 41 and 42: Starbucks Community InvestmentsStar
Page 43 and 44: South Asia Tsunami CommunitiesAs pa
Page 45 and 46: Investing in Communities Aroundthe
Page 47 and 48: The Starbucks FoundationStarbucks c
Page 49 and 50: Supporting Youth: Arts and Literacy
Page 51 and 52: Nutrition Information on Starbucks
Page 53 and 54: Marketing to YouthStarbucks custome
Page 55 and 56: Our Commitment toEnvironmental Stew
Page 57 and 58: Energy ConsumptionSaving energy is
Page 59: These efforts build on ongoing init
Page 63 and 64: Portrait of a Starbucks StoreAt the
Page 65 and 66: Listening to Our PartnersOur workpl
Page 67 and 68: Providing Benefits to Our PartnersS
Page 69 and 70: Focusing on Healthcare and Wellness
Page 71 and 72: Partner Training and CareerDevelopm
Page 73 and 74: Fostering Diversity andInclusionAt
Page 75 and 76: My Starbucks -The National Braille
Page 77 and 78: Independent Assurance ReportTo the
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