BuSiNeSS PlAN - California Lottery

ITSD consists of four offices and three departments: Information TechnologyPlanning Office, Program Management Office, Information Technology AdministrativeServices Office, Gaming Applications Management Office, ApplicationServices Department, Infrastructure Department and Client Services Department.Sales & Marketing DivisionThe Sales Department’s activities are focused on creating, supporting, andmaintaining a viable retailer network. The Department coordinates retailernetwork development, manages Scratchers ticket distribution, and maintainsthe key account program for large chain retailers. A key Department responsibilityis to manage a sales force responsible for servicing all retail accounts and“selling-in” new lottery products.The Sales Department is comprised of four distinct, but closely related, sections:Key Accounts, Southern Field Operations, Northern Field Operations, and RetailerNetwork Management.The Marketing Department’s activities are focused on assessing long-term marketpotential; creating marketing plans and budgets; implementing marketing plans;coordinating marketing activities with all CSL departments and multiple contractedagencies; and conducting ongoing advertising research and analysis. The MarketingDepartment is comprised of the Consumer Marketing and Advertising Sections.Lottery Offices and FacilitiesThe CSL has nine district offices, a central headquarters facility in Sacramento,and distribution warehouses in Northern and Southern California.Fig. 1.7 District OfficesThe nine district offices service the regions shown in Figure 1.7.Figure 1.7 – District OfficesSacramento DistrictSan FranciscoDistrictEast Bay DistrictCentral Valley DistrictVan Nuys DistrictInland EmpireDistrictSanta Fe Springs DistrictSanta Ana DistrictSan Diego DistrictInland EmpireDistrictCalifornia Lottery 2007–2010 Business Plan – 19 –