BuSiNeSS PlAN - California Lottery

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Ticket Dispenser RestrictionsThe restrictions are sobroad that they preventticket dispensing machinesfrom performing a functionas simple as providingcustomers with change.In August of 1997, the State Legislature passed legislation which restrictedthe types of machines that can be employed to dispense lottery ticketsto the public. These restrictions are quite technical. For example, the CSLis not allowed to show a facsimile of an actual ticket on the face of anyticket dispensing machine nor can the machine produce a “Quick Pick”ticket without querying a central system. In addition, the restrictions areso broad that they prevent ticket dispensing machines from performinga function as simple as providing customers with change. While a numberof these restrictions are difficult to interpret, the CSL is generally prohibitedfrom using any ticket dispensing machine that is not virtually identical tothe machines used by the CSL in 1997.– 70 –<strong>California</strong> <strong>Lottery</strong> 2007–2010 Business Plan
StrategicVision
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CommissionersJOHN MASS, of Los Ange
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Introduction
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IntroductionIn order to fulfill the
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focus on huge jackpots and more foc
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Figure 1.2 - 2004-05 K-12 Percent o
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1.1% General Operating ExpensesGene
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SupermarketsAlthough supermarkets h
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handles all Spanish language advert
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Fantasy 5Value Proposition: The bet
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1.6 Organizational Structureof the
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ITSD consists of four offices and t
Page 30 and 31: Integrity,Security,Honesty,and Fair
Page 32: The CSL not only employsinternal au
Page 35 and 36: Since its inception, the CSL has wo
Page 37 and 38: Last year, the California Problem G
Page 39 and 40: Marketanalysis
Page 41 and 42: EthnicityThe following charts show
Page 43 and 44: GenderThe household incomeof past m
Page 45 and 46: 3.2 Consumer ProductSales Compariso
Page 47 and 48: Technology TrendsAll of these techn
Page 49 and 50: are large, to maintain sales in lot
Page 51 and 52: IntroductionIn FY 05/06, the CSL re
Page 53 and 54: Figure 4.2 is a list of some of the
Page 55 and 56: Figure 4.4 - Overall PRIZE PAYOUTS
Page 57 and 58: Figure 4.5 shows that in terms of p
Page 59 and 60: Raffle GamesRaffle-style games are
Page 61 and 62: Pursuant to section 8880.64 of the
Page 63 and 64: Fig. 5.12 CSL Scratchers Game Growt
Page 65 and 66: As shown in Figure 5.13, the lotter
Page 67 and 68: Fig. 5.15 Sales per RetailerFigure
Page 69 and 70: etailers with special “Check-a-Ti
Page 71 and 72: Gaming System ComplexityThe CSL’s
Page 73 and 74: Fig. 5.19 Budgeted Per Capita Adver
Page 75 and 76: There is an opportunity to reverse
Page 77: Public Relations and OutreachOur fr
Page 82 and 83: IntroductionA careful analysis of o
Page 84 and 85: Unfortunately, increasing jackpot s
Page 86 and 87: Key StrategicInitiatives
Page 88 and 89: Shift the Jackpot ParadigmOur strat
Page 90 and 91: 12. Recruit Non-traditional Retaile
Page 92: www.calottery.com600 North 10th Str
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BuSiNeSS PlAN - California Lottery

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