Uptown Transportation Study CHAPTER 7: PARKING - OKI

Uptown Transportation StudyPart A: Uptown Transportation PlanThe Uptown TMA is currently envisioned as a separate legal entity, but could be associated with theUptown Consortium.The creation process of the organizational entity should contain the following important steps:• Determine if a management partnership is adequate, or if a 501(c) 3 non-profitcorporation is necessary. This should be determined with legal counsel.• Agree on operating structure and method of funding for operations.• Establish principles, bylaws, mission statement, goals, budget, etc.• Select the Board of Directors.• Determine whether parking will be managed by contract vs. self-operation.• Negotiate operating and funding agreements with the partners.The establishment of this model will reduce parking management costs and increase the potential forthe sharing of parking resources, while allowing each institution to reallocate some existing parkingpersonnel to manage TMA functions. This structure also offers the potential for the jointdevelopment of future parking facilities.Mission StatementIn support of the Uptown TMA plan, the following “Mission Statement” is recommended.“Our mission is to contribute to the success of Uptown by efficiently managing, marketing andproviding affordable transportation and parking services to the residents, workers and visitors ofUptown.”The objectives of the Uptown TMA are:• To maximize the use of the partners’ parking and transit assets as part of aninterconnected parking and transit system.• To simplify and coordinate public communications and public relations regarding theavailability and pricing of parking, public transit and other alternatives.• To maintain safe, adequate and affordable parking facilities while planning for thedevelopment of new parking facilities in a cost-effective manner.• To successfully market transportation services in the Uptown area by developing anumber of marketing plan elements including:• An identity program.• A communications plan, including improved signage, a city parking web site,brochures, and maps.Uptown Transportation Study 7-37 URS CorporationNovember 2006