Uptown Transportation Study CHAPTER 7: PARKING - OKI

Uptown Transportation StudyPart A: Uptown Transportation PlanMarketingCreation and management of a parking marketing plan is the responsibility of the Uptown TMAdirector. The goal of the marketing plan is to generate support for the efforts of the system as awhole and the operator in particular. The following recommended practices are intended to providegood customer service and to achieve the goals of the marketing plan:• All management of parking assets should be vested with the Uptown TMA.• The Uptown TMA should be the primary customer contact for system-related issues.• All communications by the public to City agencies or Uptown regarding parking ortransit should be referred to the Uptown TMA.• All signs should reference the Uptown TMA, and include direct contact information(phone number, address).Potential TMD EffectivenessWhat is reasonable to expect from implementing TDM strategies in Uptown? First, how does theUS compare to other countries? Second, how do Midwestern cities compare?Table 7-24International Modal Split 12Country Car Transit Cycling Walking OtherAustria 39% 13% 9% 31% 8%Canada 74% 14% 1% 10% 1%Denmark 42% 14% 20% 21% 3%France 54% 12% 4% 30% 0%Germany 52% 11% 10% 27% 0%Netherland 44% 8% 27% 19% 1%Sweden 36% 11% 10% 39% 4%Switzerland 38% 20% 10% 29% 3%UK 62% 14% 8% 12% 4%USA 84% 3% 1% 9% 2%12Source: Mode Split in Urban Areas, Pucher and LeFerve, 1996.Uptown Transportation Study 7-46 URS CorporationNovember 2006