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New Aesthetic New Anxieties - Institute for the Unstable Media

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things and communities. Experimental art and critical projects might attempt to thinkthrough <strong>the</strong>se infrastructures by playing with and breaking <strong>the</strong> logics and medialaf<strong>for</strong>dances differently. We are emphasizing <strong>the</strong> urgency precisely because all ofthis plays out on <strong>the</strong> topos provided by computational technologies, on loose, hazyneoliberalized social fabrics, which in a similar way to software, render older <strong>for</strong>ms ofattachments and subject positions irrelevant. As Gelernter argues:No moment in technology history has ever been more exciting ordangerous than 'now.' As we learn more about now, we know less about<strong>the</strong>n. The Internet increases <strong>the</strong> supply of in<strong>for</strong>mation hugely, but <strong>the</strong>capacity of <strong>the</strong> human mind not at all… The effect of nowness resembles<strong>the</strong> effect of light pollution in large cities, which makes it impossible to see<strong>the</strong> stars. A flood of in<strong>for</strong>mation about <strong>the</strong> present shuts out <strong>the</strong> past(Gelernter 2010).Irruptions of <strong>the</strong> Digital into <strong>the</strong> Real, Economics into ‘Culture’Writing in <strong>the</strong> Dutch context, we understand <strong>the</strong> contemporary period’s inattention to<strong>the</strong> effects on <strong>the</strong> subject of neoliberal transition as symptomatic of <strong>the</strong> success of itsideological takeover. Emerging aes<strong>the</strong>tic <strong>for</strong>ms and critical practices can raiseimportant questions about <strong>the</strong> autonomy and continuity of <strong>the</strong> human agent in thispresent where matters of autonomy <strong>for</strong> cultural practitioners and critics are becomingincreasingly stressed and questioned.In such contexts, moving toward a technological politics is necessary. Consider <strong>for</strong>example that <strong>the</strong> auto-curation of <strong>the</strong> stream's processing – Tumblr blogs, Twitterfeeds, and so <strong>for</strong>th - does not just provide in<strong>for</strong>mation to <strong>the</strong> user, but also activelyconstructs, directs, and even newly creates, significant socio-cognitive conditions <strong>for</strong><strong>the</strong> subjectivity of <strong>the</strong> real-time stream, a kind of algorithmic humanity. This is how <strong>the</strong>subject is captured by <strong>the</strong> <strong>New</strong> <strong>Aes<strong>the</strong>tic</strong>, whose comportment seems hooked to <strong>the</strong>minimization of risk, and shot through with projective sentimentality. We feelphenomena such this might, as Derrida has argued,Oblige us more than ever to think <strong>the</strong> virtualization of space and time, <strong>the</strong>possibility of virtual events whose movement and speed prohibit us morethan ever (more and o<strong>the</strong>rwise than ever, <strong>for</strong> this is not absolutely andthoroughly new) from opposing presence to its representation, 'real time'to 'deferred time,' effectivity to its simulacrum, <strong>the</strong> living to <strong>the</strong> non-living,in short, <strong>the</strong> living to <strong>the</strong> living-dead of its ghosts (Derrida 1994: 212).Software changes <strong>the</strong> games of cultural work and production; <strong>the</strong> lesson takes a longtime to learn and is complicated by o<strong>the</strong>r parallel conditions. The neoliberal economy isnot just driven by software as a kind of symbolic machine but instead is made ofsoftware, as Galloway has emphasized (2012a). It fosters in a logic of “<strong>the</strong> extractionof value based on <strong>the</strong> encoding and processing of ma<strong>the</strong>matical in<strong>for</strong>mation” (10). Butthis is not just to say that software is a kind of conceptual motor underpinning <strong>the</strong>economy, and useful <strong>for</strong> thinking it through: “more and more, software is <strong>the</strong> thingwhich is directly extracting value” (10). For Galloway, this software condition, like our57

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