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New Aesthetic New Anxieties - Institute for the Unstable Media

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‘in<strong>for</strong>mational societies’? How devoted are <strong>the</strong>y to helping o<strong>the</strong>rs who sufferdeprivation and hardship? How conciliatory are <strong>the</strong>y towards <strong>the</strong>ir opponents andenemies in network cultures (flame wars, etc.)?Clearly too, <strong>the</strong> <strong>New</strong> <strong>Aes<strong>the</strong>tic</strong> as <strong>the</strong> surface manifestation of <strong>the</strong> computationaldevice, its politics, has been useful <strong>for</strong> gaining only so many hooks on <strong>the</strong>comprehension of <strong>the</strong> present and <strong>the</strong> possible <strong>for</strong>ms of practice and critique towardsthis condition. We considered firstly that <strong>the</strong> <strong>New</strong> <strong>Aes<strong>the</strong>tic</strong> is an ideologicalmanifestation of a computational onto<strong>the</strong>ology being instantiated in a number ofmedial moments (technology, politics, social movements, <strong>the</strong> environment, <strong>the</strong> state).We also wished to deconstruct its attractive manifestation of <strong>the</strong> commodity <strong>for</strong>m asends without means, in effect an example of commodity fetishism. Finally, our critiqueimplies a new <strong>for</strong>m of literacy, which elsewhere Berry (2012c) has called 'iteracy,' ableto understand and intervene directly in <strong>the</strong> technological system we inhabit.Cognitively, it has been argued that streams are also suited to a type of reading called‘distant reading’ as opposed to <strong>the</strong> ‘close reading’ of <strong>the</strong> humanities (Moretti 2007).This ‘close reading’ has created a certain type of subject: narrativised, linear, whatMcLuhan called 'typographic man' (1962). At present, <strong>the</strong>re is a paradoxicalrelationship between <strong>the</strong> close reading currently taught in educational institutions and<strong>the</strong> distant reading required <strong>for</strong> algorithmic approaches to in<strong>for</strong>mation. To illustrate,books are a great example of a media <strong>for</strong>m that uses typographic devices <strong>for</strong> aidingcognition <strong>for</strong> ‘close’ reading: chapters, paragraphs, serif fonts, avoiding textual 'rivers'and white space. Most notably, <strong>the</strong>se were instantiated into professional typographicpractices that are <strong>the</strong>mselves now under stress from computational algorithmicapproaches to typesetting and production. Close reading devices required a deepsense of awareness in relation to <strong>the</strong> reader as a particular conscious and activesubject: autonomous, linear, narrativised, and capable of feats of memory andcognitive processing. Devices, meanwhile, were associated with a constellation ofpractices that were surrounded around <strong>the</strong> concept of <strong>the</strong> author.We want to extend this observation and consider how neoliberalism and computationcomplement each o<strong>the</strong>r, but where none<strong>the</strong>less this complementarity opens folds <strong>for</strong>critically thinking through <strong>the</strong> issues and questions that are raised both by <strong>the</strong> newaes<strong>the</strong>tic and <strong>the</strong> new anxieties it appears to introduce. Crucially, Foucault'sperspective on criticality, introduced at <strong>the</strong> start of this chapter, suggests <strong>the</strong>possibility of a subject manifested within arrangements of power, whilst none<strong>the</strong>lesscapable of drawing limits, capable of being a line-of-flight within computationality.Here, as Schecter notes,Critical thinking can deconstruct <strong>the</strong> visible harmony between casualseeing and instrumental reason... in contrast with monolithic appearances,surfaces are characterised by strata and folds that can inflect power tocreate new truths, desires and <strong>for</strong>ms of experience (Schecter 2010: 175).This link between perception (not just visuality) and power raises <strong>the</strong> question of anaes<strong>the</strong>tic itself deployed towards intelligibility. Tumblrs, and related collection-orientedcomputational systems certainly contribute to visualizing <strong>for</strong>ms of understanding,through <strong>the</strong> generation of geometric and photographic truths manifested in painted62

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