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handbook-executive-leadership-of-research-development-pdf-v10

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concrete and tangible form that fit with a consistent message about the nature andpurpose <strong>of</strong> the institution. The areas should be sufficiently specific and distinctiveand generally align with some existing relevant strength and a realistic prospect<strong>of</strong> expansion and enhancement to attract funding. This sets the groundwork for aseries <strong>of</strong> ‘headline’ or ‘flagship’ high pr<strong>of</strong>ile projects that will provide a focus for theprogram <strong>of</strong> reform and renewal.Decide where the university should be positionedThe compelling vision will need to be based on a tangible picture <strong>of</strong> what theuniversity aspires to be and where it might sit in relation to emerging opportunities.The senior <strong>executive</strong> needs to take a strong lead at this point with an authoritativeunderstanding <strong>of</strong> the national policy framework. An independent and systematicanalysis <strong>of</strong> the national and international context and a review <strong>of</strong> the options arethen needed. This is done typically by identifying universities in similar contexts: those“Stop talking about the university –start talking about the strengths”.that have achieved a widely acknowledgedsignificant increase in their share <strong>of</strong><strong>research</strong> funds, with a sustained trend <strong>of</strong>improvement over time.Universities that have made a notably bold step towards a more <strong>research</strong>-intensivepr<strong>of</strong>ile make a deliberate choice to target universities in the group beyond theirestablished national benchmark institutions. They focus on a substantial set <strong>of</strong>universities internationally — as many as 15 to 20 — that have had a sharp take-<strong>of</strong>fat a similar point in their history and they look for convincing evidence <strong>of</strong> a sustainedshift in reputation for a <strong>research</strong>-led orientation over a few decades.The aim at this point is to differentiate the approach <strong>of</strong> the university from otheruniversities and not simply imitate them. This <strong>of</strong> course means the benchmarkingchoices at this point are critical to shaping the compelling vision and the success<strong>of</strong> the change agenda. Taking the long-term view reduces the risk <strong>of</strong> giving toomuch credence to comparable institutions that have made short-term gains on thebasis <strong>of</strong> relatively minor initiatives and opportunities. The challenge for <strong>executive</strong>leaders <strong>of</strong> <strong>research</strong> here is to broaden the horizons <strong>of</strong> the university community whilemaintaining credibility.Focus 1 — Setting an agenda for change29

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