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handbook-executive-leadership-of-research-development-pdf-v10

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Focus 4 — Developing a <strong>research</strong>-oriented workforceThe long-term goal <strong>of</strong> the change agenda is to achieve a university culture whereeveryone takes <strong>research</strong> seriously. This applies equally to universities that aspireto create a strong <strong>research</strong> pr<strong>of</strong>ile from scratch, rebuild their pr<strong>of</strong>ile, or move toa significantly higher level. A strongly <strong>research</strong>-oriented workforce takes time tobuild, decades in most cases, and successful <strong>executive</strong> leaders start with this longtermoutcome in mind as the legacy <strong>of</strong> the groundwork they have established.Their communications frequently, consistently and confidently remind the universitycommunity and external stakeholders that this is the ultimate goal <strong>of</strong> the changeagenda.Developing a <strong>research</strong>-oriented workforce is not simply about developing individualskills and expertise in <strong>research</strong> and <strong>research</strong> management. The focus is ongenerating and sustaining a critical mass <strong>of</strong> people — <strong>executive</strong> leaders, academics,managers and support staff, and students — who appreciate and value the role andsignificance <strong>of</strong> <strong>research</strong> in the university as a central part <strong>of</strong> its existence.The initiatives <strong>of</strong> the <strong>executive</strong> leader signal to individuals who embrace the <strong>research</strong>agenda as a core role that their work is valued, that they have opportunities andthat they will be supported. This does not preclude the appointment <strong>of</strong> teaching onlyor <strong>research</strong> only staff. It does however place emphasis on rewarding the majority <strong>of</strong>academics who maintain a preference to engage in both <strong>research</strong> and teaching andwho see the value-added to the experience as personally important.66 A <strong>handbook</strong> for <strong>executive</strong> <strong>leadership</strong> <strong>of</strong> <strong>research</strong> <strong>development</strong>

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