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handbook-executive-leadership-of-research-development-pdf-v10

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Universities that make a significant improvement in <strong>research</strong> productivity ensureclose alignment <strong>of</strong> faculty and <strong>research</strong> centre plans and activity with the core goals.The new <strong>executive</strong> leader <strong>of</strong> <strong>research</strong> has the task <strong>of</strong> making it clear to all staff justwhat the priorities for action are from the university’s perspective when, as is <strong>of</strong>tenthe case, so many areas are in need <strong>of</strong> attention and resources are limited. In thissituation there is a risk <strong>of</strong> exhausting the good will <strong>of</strong> staff in pursuit <strong>of</strong> multiple,apparently unrelated reforms to systems, processes and structures.“The nature <strong>of</strong> <strong>research</strong> <strong>leadership</strong>has changed – it is not only aboutdoing <strong>research</strong>, but more broadlyabout appreciating <strong>research</strong>.This implies collaboration and amulti-disciplinary approach. Thereis a tension between the regulatedexternal environment and thecreativity and collegiality that needsto be managed.”Setting the course for change requires asystematic planned approach to consultationunder the personal control <strong>of</strong> the senior<strong>executive</strong> leader. Consultation not onlyimproves the plan but also sets a discussionin train that lasts the life <strong>of</strong> the plan. Forexample, if teaching workloads are highand there is little internal funding, an overlyambitious short-term strategy to grow <strong>research</strong>will not work. A collective effort involvingthe working groups or advisory committee to refine the plan prior to the generalconsultation process will give it greater credibility and increase the likelihood <strong>of</strong>broad and enthusiastic support.However, it is not uncommon for senior leaders to prematurely assume that theirmessage has been understood or to be lulled into thinking that the vision and goalshave been accepted. The experience from most universities undergoing this processis that it requires a great deal <strong>of</strong> persistence and a highly transparent approachto engage the university community and external stakeholders. It helps to identifymajor transition points towards achieving the vision and to celebrate milestones.It is essential to acknowledge contributors along the way, and that the input is dulyreflected in the final version <strong>of</strong> the plan.Communicate the vision and goalsThe vision and plan need to be communicated in ways that reach and motivatepeople all parts <strong>of</strong> the institution. Communication at every point <strong>of</strong> the reformand renewal process is the key to successful implementation. This means personalFocus 1 — Setting an agenda for change35

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