the corporate ticKet marKetplace - ALSD

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ALSD MEMber Q&AQuestion Topic:ACCESSIBILITY IN SUITESQ:What are your accessibility standards in suites?A:You access our suites by elevator or escalator.Once you enter your suite, there is an indoorseating area as well as two rows of outdoor seatingthat are similar to our club seats (chairbackstadium seats). The two seats on the aisle in theback row are removable so that a wheelchair canbe placed where the chairs were previously located.Most guests usually tell us ahead of timeif one of their guests requires ADA seating sothat we can already have the seats removed andplaced elsewhere.A:In our suites, there is one seat in each suite thatcan be removed to accommodate a wheelchair. Itis the seat in the top row of the suite on the aisle.A:Our suite level has easy access for a guest who iswheelchair bound. Once inside the suite, we havea pair of removable seats that allows the guest tosit in the exterior of the suite and watch the game.We continue to stress the need for notification inadvance so we are prepared for the guest’s arrival.A:Each of our suites includes one removable ADAseat out of a total of twelve seats on each seatingporch. The remainder of the suite fixtures iscompliant with the 1995 ADA standards (with afew retrotfits here and there).Question Topic:SUITE HOLDER BENEFITSQ:What other benefits do you provide your luxurysuite holders besides tickets and parking passes?E.G.: Attending practice, pre-game access, etc.A:The following is an aggregate list of the amenitiesand benefits included in member answers:• Alumni autograph items• Alumni Meet & Greet: On gameday, wehave alumni back for autographs and photoson our club level• Ambassador Line: A “human tunnel”formed by suite holders for player introductions• Appreciation Events: Events held in ourHall of Fame during the offseason• Client Contact Lunches: We meet for lunchwith a small number of suite holders toshare ideas• Contract renewal delivery• Cookie & Bagel Drops• Dedicated Alumni Visits: We visit 15 suitesper game with special suite-only alumniguests• Draft Event: We host a draft party hereopening night of the NFL Draft• Family Night Tickets: Comp tickets fortheir suite location for intrasquad scrimmage• Fan Fest tickets• Flag holding during the National Anthem• Hall of Fame Dinner: Induction banquetfor the newest members of our Hall ofFame• Massages: We offer complimentary chairmassages on gameday, once a month duringthe season• Mid-season survey prize drawings• Luncheon Series: We host a luncheon fivetimes a year to connect with clients• Non-gameday suite usage• Pilot suite visits• Pre-game field passes• Pre-game field photos• Random Acts of Kindness: We drop offa bottle of wine, cupcakes, cookies etc. ongameday as a thank you• Renewal gift• Suite tasting• Training camp sideline visits• Away game trip• Food & Beverage credits• Super Bowl tickets• Locker room tour• First right to purchase additional lowerbowl event tickets• Complimentary snack mix and sodas forevery event• Opportunity to brand suite interior andcompany sign on outside of suite• Complimentary use of Suite ConferenceRoom and other meeting facilities• Personal Suite Service Manager• Invitations to VIP suite holder events• Suite concierge on-site for every event• Full menu catering options• Four guest passes per game• In-suite TV welcome featuring companylogo• Guaranteed giveaway items in the suiteQuestion Topic:BROKER SUITES ON CLIENT’SBEHALFQ:Does anyone broker their suites on behalf oftheir clients?• If so, what are the advantages and are thereany significant disadvantages?• How is the fee split?A:We don’t do it here (we may need to start soon),but when I was with another team, we would allowthis. It worked like this: We would sell thesuite on behalf of the client. We backed out theprice of the tickets in the suite and split the overage50/50 with the client. They had two choiceson how to receive their half: by check or by foodcredit. Almost everyone chose the food credit.Example:• 18pp suite sells for: $3,000• Tickets are $45 each: $810• Overage is: $2,190• Client split is: $1,095A:We offer a brokerage program on behalf of oursuite clients. It allows the suite owner to generatea little revenue if they are not able to use theirsuite for a particular event. It also allows us tocapitalize on additional food and beverage revenue.Typically, a business that is renting on a“per-event” basis will have a higher per-cap forfood and beverage.We have a rental request posted on our websitethat allows interested parties to request asuite for an event. I then organize the requestsbased on event dates and priority customers.Once the suite owner provides me with the16 | S E A T | www.alsd.com | #SEATWinter2013
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Page 12 and 13: New ALSd MEMbers winTEr 2013Tyler W
Page 14 and 15: New ALSd MEMbers winTEr 2013Wes Mei
Page 16: Editor’s noTE by Jared FrankKnock
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Page 25 and 26: Nearly 2,000 yearsin the making….
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