the corporate ticKet marKetplace - ALSD

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DESIGNMAKEINNOVATEis proud to have partnered withPOPULOUS on the innovativeand ground-breaking K-StatePlayer Development Center.TODAY’S FANS ARELOOKING FOR MORETHAN A SEAT.913.384.3488DIMIN.COM
Ryan Robbins explains that the Premium Club only decreasessuites, not revenue: “It will fill a gap in current ticketinventory while also accomplishing the team’s goalof generating additional revenues.”DedicATed to PremiumClevelander Ryan Robbins brought a repertoire of premium knowledge backhome with him when he joined the Indians in 2012. Robbins previously spenttime with the Cleveland Browns, Chicago Fire, and Oakland Raiders. With boththe Raiders and Indians, he has initiated true premium departments. Whetherthe departments were either under a general sales blanket or there simplywere not enough staffers to meet client demands, Robbins was part of a restructuringprocess that defined premium as its own entity.At the Indians, Robbins currently works with three newly hired sales executivesbut is also fortunate that his group, season, and inside staffers are proficientin all premium products, so he can rely on them to sell rentals and lowerticketpremium products. Robbins is the first premium director the Indianshave had in six years. Previously the ticket sales director controlled all accounts.The philosophy Robbins is working to instill is that while education on all productsis key, differentiation in departments is necessary for sales efficiency.Connect with Ryan Robbins:Ryan M. RobbinsDirector of Premium Sales & ServiceCleveland Indians BaseballOffice: (216) 420-4154Mobile: (216) 469-8497Email: rrobbins@indians.comThe mASTer PlANThe master plan at Progressive Field is to create neighborhoodsto fit all budgets by offering options to general and premiumfans alike. Finding the right number of suites to fit themarket is one focus of the ballpark restructure. Pending thesuccess of the Premium Club, more suites could be removedand replaced with two to three similar clubs. “Ninety suites arestill too many for our market,” says Robbins. “So we are continuallylooking to develop different products to fit the segmentthat demands a fresh alternative to the traditional suite.”Additionally, the current Terrace Club, which houses over2,000 club seat holders, could get a facelift. Robbins explains,“The club was built in the 1990s. Today, we can’t be as exclusiveas we would like with the amenities. Because of thelarge fan base in the club, it is very difficult for the food tobe high-end enough to maintain the business clients who areentertaining and networking with their clients and who desiremore than ballpark fare.”Ultimately, the Indians are committed to maintaining ProgressiveField as one of the premier ballparks in the country.The Premium Club is merely the beginning of a venture totransform the overall ballpark blueprint. By continuing to listento the needs and desires of fans, the organization hopes tocreate the most dynamic mix of premium neighborhoods andfan-friendly seating for all fans. #COMING up NEXT:geTTING FromSTreeT TO SuiTEHow is your venue decreasing suites but not revenues?Write to Amanda at amanda@alsd.com.72 | S E A T | www.alsd.com | #SEATWinter2013
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A SNEAK PEEK OF THE 2013 ALSD CONFE
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tweetLet themas muchas theycheerEnh
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always the best seat...Find the per
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S E A TPublished by the Association
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New ALSd MEMbers winTEr 2013Tyler W
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New ALSd MEMbers winTEr 2013Wes Mei
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Editor’s noTE by Jared FrankKnock
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Make animpressionwithyour fansArchi
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Speak a common language with your c
Page 23 and 24: it’s youRmomentRelish the MoMent
Page 25 and 26: Nearly 2,000 yearsin the making….
Page 28: the ALSd onlineOn FACEBOOK:Amanda
Page 31 and 32: “My customers want a beeerpremium
Page 34 and 35: InduSTry and ASSOcIATIOn nEWS: ALSD
Page 36 and 37: InduSTry and ASSOcIATIOn nEWS: ALSD
Page 38 and 39: Reward Suite Loyaltywith LuxuryLet
Page 40 and 41: Sunday, June 302:00 p.m.Board of Di
Page 42 and 43: Tuesday, July 28:00 a.m. - 9:00 a.m
Page 44 and 45: Conferenceand TRADESHOWHilton Orlan
Page 46 and 47: 11:00 a.m. - 12:00 p.m.Sales TrackT
Page 48 and 49: Registration fees include all semin
Page 50 and 51: THE CORPORATE TICKETMARKETPLACEJust
Page 52 and 53: Personal Seat LicensesPersonal Seat
Page 54 and 55: have all started to keep both the c
Page 56 and 57: two trends tend to offset each othe
Page 58 and 59: The most important thing to keep in
Page 60 and 61: A newly constructed venue normally
Page 62 and 63: Premium Seat Fact Sheet• There ar
Page 64 and 65: IF YOU HAVEN’T GOTTENTHAT INVITE
Page 66 and 67: Put MoreButtsin yourseatsPremium Se
Page 68 and 69: I can see whyyou call this theVIP L
Page 70 and 71: For a spectacular viewINSIDE the su
Page 72 and 73: YOU CAN’TBUY LOYALTY**BUT WE CAN
Page 76 and 77: Omnivex software is usedby Portland
Page 79 and 80: Parking is an issue that doesn’t
Page 81: And Much More: In addition totheir
Page 84 and 85: FURNITUREON DEMANDPRODUCT IN STOCK.
Page 87: “The members bring the energy and
Page 90 and 91: WE FILL SEATS!“WebsiteAlive has h
Page 93: sales training with bill guertinSui
Page 96 and 97: From the people who brought Draft T
Page 99 and 100: NICATake your luxury suite catering
Page 101: We furnish some of America’sgreat
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