the corporate ticKet marKetplace - ALSD

S E A TPublished by the Association of Luxury Suite DirectorsCOVER STORYWINTER201347 THE CORPORATE TICKET MARKETPLACEHow the corporate fan handles his ticket assets has changeddramatically over the past two decades. Where does he go from here?BY BILL DORSEYFEATURES36 PRELIMINARY ALSD 2013 CONFERENCE PROGRAMThe ALSD is planning another great show for 2013. Here’s a sneak peekat the schedule of events, session descriptions, and venue tours awaitingattendees in Orlando/Tampa.64 A PREMIUM ON NEW CLUBSOn Opening Day 2013, the Cleveland Indians will usher in theexclusive Premium Club which addresses changes in premium customerdemands.BY AMANDA VERHOFF3674 GETTING FROM STREET TO SUITEPart I: Parking. Yes, we really are talking about parking in this article.While it might not sound exciting, it is of noted importance topremium seat customers.BY PETER TITLEBAUM, Ed.D. AND DEBBIE TITLEBAUM78 CLUBCORP STADIUM CLUBS GOT GAME…AND MUCH MOREThe “World Leader in Private Clubs” has partnered with college athleticdepartments to operate stadium clubs that provide amenities outside ofjust the home venue on gameday.BY PATTY JERDESPORTS TECHNOLOGY CORNER86 UPGRADING (AND UPSELLING)FROM THE CHEAP SEATSSeat-upgrade apps provide fans more control over their gameexperience, and teams more opportunities to capture data and upsellticket packages.BY TREVOR ALLISON47SALES TRAINING88 MORE FISH BOWLSBY CARY KAPLAN90 SUITE SALES REPS: WHOSE STORY ARE YOU SELLING?BY BILL GUERTINAbout the Cover: The Commissioners Club at MetLife Stadium demonstrates dramatic shifts incorporate ticket assets. As a result of these changes, the ALSD is presenting a one-day Corporate TicketImpact Conference (CTIC).78Contents continues on overleaf#SEATWinter2013 | www.alsd.com | S E A T | 7