the corporate ticKet marKetplace - ALSD

Tuesday, July 28:00 a.m. – 9:00 a.m.Fan Experience Super PanelToday’s catchphrase is Fan Experience. How can weget customers off the couch in this era where 30million fantasy sports playing consumers are happyin their lavishly appointed home theatres with 72-inch flat screens? Panelists discuss topics such asfantasy lounges in football stadiums, mobile devicecapabilities, treatment of your VIPs, turnkey systemsto enhance the fan experience, targeting the rightcustomers, and branding your product.Moderator: Bill Sutton, Principal,Bill Sutton AssociatesFounding Director, Sport and EntertainmentManagement MBA Program at University of SouthFloridaPanelist: Stewart Clark, Vice President, SeaWorld Parks& Entertainment in charge of Discovery CovePanelist: San Francisco 49ersPanelist: Sporting Kansas CityConferenceand TRADESHOWHilton OrlandoJune 30 – July 3, 2013Keynote Lunchand Award ShowKeynote Speaker andVisionary Award Winner:Bernie MuLLinChairman and CeoThe Aspire GroupBill SuttonBill Sutton AssociatesStewart ClarkSeaWorld Parks & EntertainmentBernie Mullin’s résumé precedes him. Dubbed “The Sports Marketing Guru” bySports Illustrated, his expertise stems from presidencies with the Atlanta Hawks,former Atlanta Thrashers, and former Denver Grizzlies (IHL). Additionally, Mullinhas served in Senior Vice President roles for the NBA, Colorado Rockies, andPittsburgh Pirates. To boot, Mullin played semi-professional soccer for OxfordCity FC in England.Bernie Mullin is currently Chairman and CEO of The Aspire Group (TAG), aleading global management and marketing consulting business which partnerswith its clients in implementing “Next-Practices” to produce winning brands,revenue enhancement, and strong sales and service cultures. TAG maximizesorganizational and marketing effectiveness, growing revenues, and buildingan avid and sustainable fan base. Under his guidance, TAG has clients located inseven countries on four continents that represent best-in-class leagues, teams,and brands.Bernie Mullin’s Record:• President/CEO, Atlanta Hawks (NBA), Atlanta Thrashers (NHL), andPhilips Arena• SVP, Marketing and Team Business Operations, National BasketballAssociation• Vice Chancellor of Athletics, University of Denver• President/General Manager, Denver Grizzlies• SVP, Business, Colorado Rockies• SVP, Business Operations, Pittsburgh Pirates“Does anyone else have the breadth of knowledge of the total sports marketplace?If we are comparing résumés, Bernie Mullin’s is at the top of the stack. He is one of onlytwo people who have been team presidents in three different leagues. Once a semi-profootballer from England, Bernie now owns a Ph.D. and a very successful business,The Aspire Group, which grew from 30 employees to about 200 in a year.”– Bill Dorsey, ALSD Chairman#SEATWinter2013 | www.alsd.com | S E A T | 39