the corporate ticKet marKetplace - ALSD

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IF YOU HAVEN’T GOTTENTHAT INVITE YET…25%20%15%10%5%20%13%23% 24%Most believe tickets are a lastminute item. That is not thecase for businesses. In fact,most companies know who isgoing to the game more than amonth in advance.11%9%0%0 to 7 Days 8 to 14Days15 to 30Days31 to 60Days61 to 90Days90+ DaysThere’s a good chance the person you see up in the suiteworks in finance.Energy & Utilities14%Financial Services11%Telecom Insurance3% 3% Technology3%ProfessionalServices15%Media8%Leisure8%Real Estate4%Consumer Products4%Automotive6%Banking5%Health Care5%Construction5%Food & Beverage6%Over half of all sportstickets are owned byonly 5 industries:1. PROFESSIONALSERVICES2. ENERGY AND UTILITIES3. FINANCIAL SERVICES4. MEDIA5. LEISURE*Ticket ownership by industry represents the number of tickets owned by each industry as classified by Dun & Bradstreet.Each firm is represented in their Dun & Bradstreet industry in the study with over 1000 firms used to compile data.#SEATWinter2013 | www.alsd.com | S E A T | 61
Announcing a New Corporate Ticketing ConferenceCTIC: Corporate Ticket Impact Conference2013CTICCorporate TicketImpact ConferenceApril 16, 2013MetLife StadiumFor buyers and sellers of premium seatingintended to maximize the value of corporateticket assetsThe Corporate Ticket Marketplace is undergoinga paradigm shift. What used to work no longer worksas well when it comes to selling premium seats.As a result of the marketplace shift, the ALSD ispresenting a one-day Corporate Ticket Impact Conference(CTIC, pronounced C-tick) intended to solve thepain points that many corporations feel currently whenit comes to the millions of dollars of ticket assets theypurchase.This is a show with a point-of-view from the premiumseat ticket end user.Subjects covered at this April 16th conference atMetLife Stadium, home of Super Bowl 2014, will include:• Ticket Utilization• ROI and ROO• Ticket Management, De-Bundling• Electronic Ticket Transfer• Sourcing Inventory for Major Events• How to Truly Entertain Your Best Customers• Tickets and Technology• The Fan Experience• Buyer Meets Seller“We decided to do this show after we could clearly seethat the corporations and teams were not on the samepage in terms of marketing objectives,” says Bill Dorsey,Chairman of the ALSD. “Teams were too often selling realestate; corporations were buying the experience andreturn on their business objectives.”“What is needed is a better understanding of businessgoals and objectives,” continues Dorsey. “Our annualSuite Holder Focus Group at the ALSD Conference eachyear is almost always our most highly attended session.We wanted to expand upon what we have learned fromthese sessions. CTIC allows us to do that. Teams canunderstand better the corporate objectives, and corporationscan better understand how the teams operate.”CTIC is expected to draw between 300 and 500 attendees.More corporations than teams are expected toattend. There is a $500 cost for the day at MetLife Stadium;it does include breakfast, lunch, and a reception andtour of the $1.6 billion MetLife Stadium. Also included arenearly 50 speakers and 20 sessions.For more information, go to www.CTIC2013.com.Or call:Bill DorseyChairmanALSD513-674-0555 x102Bill@alsd.com62 | S E A T | www.alsd.com | #SEATWinter2013
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A SNEAK PEEK OF THE 2013 ALSD CONFE
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S E A TPublished by the Association
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New ALSd MEMbers winTEr 2013Tyler W
Page 14 and 15: New ALSd MEMbers winTEr 2013Wes Mei
Page 16: Editor’s noTE by Jared FrankKnock
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Page 25 and 26: Nearly 2,000 yearsin the making….
Page 28: the ALSd onlineOn FACEBOOK:Amanda
Page 31 and 32: “My customers want a beeerpremium
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Page 44 and 45: Conferenceand TRADESHOWHilton Orlan
Page 46 and 47: 11:00 a.m. - 12:00 p.m.Sales TrackT
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