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“The members bring <strong>the</strong> energy and life to <strong>the</strong> club. For<strong>the</strong>m, <strong>the</strong> club serves as a welcoming home-away-fromhomethat feels like it has been in <strong>the</strong>ir families forgenerations.”– Dave Woodyard, ClubCorpTop: Additional notable golf properties in <strong>the</strong> ClubCorp network include Mission HillsCountry Club in Rancho Mirage, California.Bottom: The Texas Tech Club is <strong>the</strong> pre-eminent spot in Lubbock to connect with <strong>the</strong>university and <strong>the</strong> community at large through a variety of networking events.A Revenue Stream for <strong>the</strong> UniversityWhile <strong>the</strong> members have fun and enrich <strong>the</strong>ir lives through<strong>the</strong>ir memberships and <strong>the</strong> accompanying benefits, <strong>the</strong> universityand <strong>the</strong>ir supporters enjoy significant benefits as well.ClubCorp brings to <strong>the</strong> table – in addition to <strong>the</strong> worldwidenetwork of member benefits – a membership dues-basedbusiness model, collaborative relationships with multiplegeneral concession operators and vendors, industry-leadingsales practices, member programming, cost controls and vendorpricing, and, of course, a recurring revenue stream to <strong>the</strong>university.Though <strong>the</strong> structure of <strong>the</strong> stadium clubs vary, ClubCorpgenerally will lease space from <strong>the</strong> university, make an initialcapital investment, put toge<strong>the</strong>r and train a team of employees,and, moving forward, oversee operations, procurement,and accounting, while <strong>the</strong> university receives a percentage ofgameday and non-gameday revenue as well as annual membershipdues.“The success of our stadium clubs is really just a matter ofmaximizing <strong>the</strong> utilization of a space that, for many, holdssignificant meaning, emotions, and prestige,” Woodyard says.“ClubCorp provides <strong>the</strong> know-how to make <strong>the</strong> club runsmoothly and profitably, while <strong>the</strong> members bring <strong>the</strong> energyand life to <strong>the</strong> club. For <strong>the</strong>m, <strong>the</strong> club serves as a welcominghome-away-from-home that feels like it has been in <strong>the</strong>irfamilies for generations.” #How do your stadium clubs generate revenue and offer member benefits on nongamedays?Write to Patty at patty.jerde@clubcorp.com.COMING UP neXT:SeatinG APPSon <strong>the</strong> UPGrade84 | S E A T | www.alsd.com | #SEATWinter2013
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