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Through the Looking-Glass: PremiumClub members are afforded a benefit uniqueto Progressive Field: views of pre- and postgameshows in the SportsTime Ohio studioexposed to the Club through glass.did his own analysis to produce a Cleveland Top 10Industry List.• CorporATe dATAbASes: The Indians useHoovers databases. Categories are split by sales reps.• Sales NavigATioNS: Indians sales reps arematched up with Indians executives’ LinkedIn profilesand personal connections. Reps can also searchLinkedIn by industry for a small fee.• Cancel LiSTS: Five-year season ticket holdercancel lists are mined and marketed to.Under Construction: Constructionof the Premium Club, including itsL-shaped bar that will easily service120 patrons, will be completed byOpening Day.FOLLOW @THEALSDON TWITTER OR LIKEUS ON FACEBOOKTO SEE A PHOTO OFAMANDA’S VISITWITH RYAN ROBBINSAND THE INDIANS ATprogreSSIVE FIELDPremium Club Design-Build Team• Construction Manager: Gilbane BuildingCompany (Cleveland)• Architect of Record: ka architecture (Cleveland)• Mechanical, Electrical, and Structural Engineer:Thorson Baker & Associates (Richfield, Ohio)• Interior Architect and Conceptual Designer:POPULOUS (Kansas City)Marketing a high-end product requires face-to-face meetingsas well. “After all,” Robbins contends, “you can’t sell a $200,000suite or full-season club package over the phone.” In saying so,Robbins makes outside sales calls and includes a leave-behindfor prospects and clients.Suites AT ProgreSSive FieldDespite the fact that many teams are christening ballparkclubs while tearing down suites, there will always be a needfor traditional suites. Clients are simply demanding more fortheir money in today’s economic climate. When Robbins isasked, as he often is, “How can you fix my suite cost?”, he replies,“What can the Indians offer you that would deliver morevalue?”. Robbins knows that personalization is key. In sayingso, the Indians offer:• Half- and quarter-season suite leases• Food and beverage credits, especially for long-termclients• Food packages on a fixed price point• Mascot visits which are popular on Sunday gameswith families and guests• Opening Day, bi-annual suite administrator, holiday,and other touch point gifts• Rental suites at variable/dynamic prices• Considerations for flex suite plans for 10-, 25-, and50-games with lower price points as the number ofgames increases70 | S E A T | www.alsd.com | #SEATWinter2013