InduSTry and ASSOcIATIOn nEWS: <strong>ALSD</strong> MEMber Venue HigHLIgHTA Brave New World at Turner FieldAligning with <strong>the</strong> industry trend to decrease <strong>the</strong> number of suites in favor of mid-priced inventory, <strong>the</strong> AtlantaBraves are removing two suites and approximately 200 seats to build <strong>the</strong> Bobby Cox Club presented by SuperiorPlumbing at Turner Field.We’ve done a good job over <strong>the</strong> past fewyears of revamping our inventory toprovide a lot of different [premium] options,”says Dennette Thornton, GroupSales Manager for <strong>the</strong> Atlanta Braves. “The biggestpush this year is filling <strong>the</strong> new club that’sbeing built, filling those tables, and making sureit’s sold out.”The “new club” is <strong>the</strong> Bobby Cox Club presentedby Superior Plumbing which is located on <strong>the</strong>Club Level of Turner Field on <strong>the</strong> third base sideof home plate. The Bobby Cox Club will mirror<strong>the</strong> successful Georgia’s Own Credit Union Club(a concept borrowed from <strong>the</strong> Colorado Rockies’Mountain View Club) on <strong>the</strong> first base side whichopened last season.The Georgia’s Own Credit Union Club has20 outdoor tables, under cover to protect guestsfrom <strong>the</strong> summer sun and backed up by an in-THEMED SUITESAT TURNER FIEldGAME ROOM SUITE• 36-Person Suite• Four HD Televisions• Two Trivia Games• Arcade Games: Golden Tee and Ms.Pacman• Foosball TableBOBBY COX SUITE• 40-Person Suite• Six HD Televisions• Life-Size Cutout of Bobby for PhotoOpportunities• A Timeline of Bobby’s Career• Bobby Pictures and Framed PosterTHE CHAIRMAN’s SUITE:THE BIG NIGHT OUT• 40-Person Suite• Cooking Demonstrations by Atlanta-Area Celebrity Chefs• Fully Catered Suite with MenuDesigned Around <strong>the</strong> Visiting Team’sLocal Cuisine• Alcoholic and Non-Alcoholic Beverages(Excludes Liquor Drinks)• Individual Tickets are $145 per person(Includes Food, Beverage, and Parking)Middle Ground: John Farrell explains <strong>the</strong> benefit of inventory between suites and club seats: “The clubs are <strong>the</strong> new way. They are a greatmiddle ground…and come with valet parking, in-seat service, and <strong>the</strong>y’re really high-end.”door club lounge. Two of <strong>the</strong> tables are two-tops,while <strong>the</strong> remaining 18 are of <strong>the</strong> four-seat variety.One table is ADA compliant, <strong>the</strong>refore not sold,but <strong>the</strong> remaining available tables sold out beforeOpening Day last season. The Braves are on trackto do <strong>the</strong> same in <strong>the</strong> Bobby Cox Club this season.“The clubs are <strong>the</strong> new way,” contends JohnFarrell, Premium Seating Manager for <strong>the</strong> Braves.“They are a great middle ground for those companiesthat can no longer afford or no longer desire asuite but still like some of <strong>the</strong> amenities. The newclubs come with valet parking, in-seat service, and<strong>the</strong>y’re really high-end.”Both <strong>the</strong> Georgia’s Own Credit Union Cluband <strong>the</strong> Bobby Cox Club open up to a welcome/concierge area adjacent to a bar through glassdoors, exposing <strong>the</strong>ir lounges to curious onlookerswalking <strong>the</strong> Club Level concourse. There areno restrooms in <strong>the</strong> clubs, but facilities are a shortwalk down <strong>the</strong> concourse. At each table are televisionsand power outlets to charge mobile devicesand laptaps in case patrons wish to do a businesspresentation or just follow <strong>the</strong>ir fantasy teams.Wi-Fi service is free on <strong>the</strong> Club Level.Price points are $29,000 and $31,000 per yearfor a table of four in <strong>the</strong> Georgia’s Own CreditUnion Club and <strong>the</strong> Bobby Cox Club respectively.Clients must purchase <strong>the</strong> entire table. Everyticket comes loaded with a $30 food and beveragecredit that can also be used on merchandise. Thecredits do not rollover and must be used for thatgame.TURNER FIEld SUITES“[The Bobby Cox Club] helps us too in regards tosuites because we had to knock out two suites toaccommodate <strong>the</strong> club, so it shrinks our inventoryand increases <strong>the</strong> demand,” expounds Thornton.After <strong>the</strong> completion of <strong>the</strong> Bobby Cox Club,Turner Field will have 53 suites, 15-20 of which<strong>the</strong> sales team tries to sell on a per-game basis.“We keep some inventory open for daily rentals,”Thornton says. “We really have five suites openthat we try to sell as season leases because <strong>the</strong>y arein prime locations.”SUN TRUST ClUBTurner Field is also home to some of <strong>the</strong> best seatsin baseball. The first row of <strong>the</strong> 145 Henry Aaronseats is 45 feet from <strong>the</strong> catcher, closer than <strong>the</strong>pitcher who stands 60 feet, 6 inches from homeplate.Underneath <strong>the</strong> sold-out seating area is <strong>the</strong> SunTrust Club, a six-year-old lounge with carving stations,tables open for reservations, and a full bar.Sun Trust Club memberships can be purchasedfor three, five, or seven years. According to Farrell,<strong>the</strong> Sun Trust Club continues to be a hit this offseasonwith four contracts already renewing fiveyeardeals. “[The Sun Trust Club] is our baby,” hecontinues. “We’re actually turning <strong>the</strong> camera wellinto a few more seats next season.”— Jared Frank34 | S E A T | www.alsd.com | #SEATWinter2013
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