the corporate ticKet marKetplace - ALSD

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YOU CAN’TBUY LOYALTY**BUT WE CAN HELP YOU EARN ITReal time integration with ticketingsystems and POS dataConnect with split-ticket partnersReward fans with prizes andexperiential activitiesRecognize fans with tiers ofachievementTarget messages and offers to specificfan segments, including suite holdersFull auction and mobile capabilitiesImprove ROI by streamlining assetmanagementImprove retention, accelerate cash flowand gain incremental growth with a loyaltyplatform to engage fans—that’s somethingyou just can’t buy.E Group is working with the NashvillePredators, the Minnesota Wild and theCleveland Indians to help them reachtheir business goals and build long-termfan relationships.Let us help your fans get in the game. We’llshow you how to motivate fan behavior andquickly deliver an ROI—one that yourfinance people will trust.To find out more, contact Lars atefan@egroupnet.com or call 612-339-4777.E Group, 110 North Fifth Street, Sixth Floor, Minneapolis, MN 55403 egroupnet.com
Through the Looking-Glass: PremiumClub members are afforded a benefit uniqueto Progressive Field: views of pre- and postgameshows in the SportsTime Ohio studioexposed to the Club through glass.did his own analysis to produce a Cleveland Top 10Industry List.• CorporATe dATAbASes: The Indians useHoovers databases. Categories are split by sales reps.• Sales NavigATioNS: Indians sales reps arematched up with Indians executives’ LinkedIn profilesand personal connections. Reps can also searchLinkedIn by industry for a small fee.• Cancel LiSTS: Five-year season ticket holdercancel lists are mined and marketed to.Under Construction: Constructionof the Premium Club, including itsL-shaped bar that will easily service120 patrons, will be completed byOpening Day.FOLLOW @THEALSDON TWITTER OR LIKEUS ON FACEBOOKTO SEE A PHOTO OFAMANDA’S VISITWITH RYAN ROBBINSAND THE INDIANS ATprogreSSIVE FIELDPremium Club Design-Build Team• Construction Manager: Gilbane BuildingCompany (Cleveland)• Architect of Record: ka architecture (Cleveland)• Mechanical, Electrical, and Structural Engineer:Thorson Baker & Associates (Richfield, Ohio)• Interior Architect and Conceptual Designer:POPULOUS (Kansas City)Marketing a high-end product requires face-to-face meetingsas well. “After all,” Robbins contends, “you can’t sell a $200,000suite or full-season club package over the phone.” In saying so,Robbins makes outside sales calls and includes a leave-behindfor prospects and clients.Suites AT ProgreSSive FieldDespite the fact that many teams are christening ballparkclubs while tearing down suites, there will always be a needfor traditional suites. Clients are simply demanding more fortheir money in today’s economic climate. When Robbins isasked, as he often is, “How can you fix my suite cost?”, he replies,“What can the Indians offer you that would deliver morevalue?”. Robbins knows that personalization is key. In sayingso, the Indians offer:• Half- and quarter-season suite leases• Food and beverage credits, especially for long-termclients• Food packages on a fixed price point• Mascot visits which are popular on Sunday gameswith families and guests• Opening Day, bi-annual suite administrator, holiday,and other touch point gifts• Rental suites at variable/dynamic prices• Considerations for flex suite plans for 10-, 25-, and50-games with lower price points as the number ofgames increases70 | S E A T | www.alsd.com | #SEATWinter2013
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A SNEAK PEEK OF THE 2013 ALSD CONFE
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tweetLet themas muchas theycheerEnh
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always the best seat...Find the per
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S E A TPublished by the Association
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New ALSd MEMbers winTEr 2013Tyler W
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New ALSd MEMbers winTEr 2013Wes Mei
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Editor’s noTE by Jared FrankKnock
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Make animpressionwithyour fansArchi
Page 21 and 22: Speak a common language with your c
Page 23 and 24: it’s youRmomentRelish the MoMent
Page 25 and 26: Nearly 2,000 yearsin the making….
Page 28: the ALSd onlineOn FACEBOOK:Amanda
Page 31 and 32: “My customers want a beeerpremium
Page 34 and 35: InduSTry and ASSOcIATIOn nEWS: ALSD
Page 36 and 37: InduSTry and ASSOcIATIOn nEWS: ALSD
Page 38 and 39: Reward Suite Loyaltywith LuxuryLet
Page 40 and 41: Sunday, June 302:00 p.m.Board of Di
Page 42 and 43: Tuesday, July 28:00 a.m. - 9:00 a.m
Page 44 and 45: Conferenceand TRADESHOWHilton Orlan
Page 46 and 47: 11:00 a.m. - 12:00 p.m.Sales TrackT
Page 48 and 49: Registration fees include all semin
Page 50 and 51: THE CORPORATE TICKETMARKETPLACEJust
Page 52 and 53: Personal Seat LicensesPersonal Seat
Page 54 and 55: have all started to keep both the c
Page 56 and 57: two trends tend to offset each othe
Page 58 and 59: The most important thing to keep in
Page 60 and 61: A newly constructed venue normally
Page 62 and 63: Premium Seat Fact Sheet• There ar
Page 64 and 65: IF YOU HAVEN’T GOTTENTHAT INVITE
Page 66 and 67: Put MoreButtsin yourseatsPremium Se
Page 68 and 69: I can see whyyou call this theVIP L
Page 70 and 71: For a spectacular viewINSIDE the su
Page 74 and 75: DESIGNMAKEINNOVATEis proud to have
Page 76 and 77: Omnivex software is usedby Portland
Page 79 and 80: Parking is an issue that doesn’t
Page 81: And Much More: In addition totheir
Page 84 and 85: FURNITUREON DEMANDPRODUCT IN STOCK.
Page 87: “The members bring the energy and
Page 90 and 91: WE FILL SEATS!“WebsiteAlive has h
Page 93: sales training with bill guertinSui
Page 96 and 97: From the people who brought Draft T
Page 99 and 100: NICATake your luxury suite catering
Page 101: We furnish some of America’sgreat
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