(1988) designation as a “supplementary advising model.” The Communication AdvisingCenter began operations that fall according to the following schedule:• the Center would be open only four weeks during a semester, and studentscould only receive academic advising during that timeframe;• students would be sent a letter explaining the Center and encouraging them tocall the departmental office to make an appointment for advisement;• faculty would designate three hours a week to work in the Center, so that eachfaculty member would advise only 12 hours a semester;• appointments would be limited to 20 minutes; and• students would be required to call at least 24 hours in advance to schedule anappointment.Students were given the ability to choose an advising appointment based on the facultymember working in the Center at that time or based on the convenience of thescheduled time. They simply called the departmental office and gave the secretary theirnames, tracks, and any specific preference they had for advising. Once an appointmentwas scheduled, the departmental secretary created a folder for the student by pulling hisor her latest transcript off the computer. The goal of the appointment was to ensure thestudent was on track for graduation, provide advice on the next semester’s class schedule,and answer any curriculum questions. Students were informed prior to the appointmentthat the Center was open for academic advising only; career counseling would still bedone during faculty office hours.Students who had never seen a faculty member in the department for advising werenot seen in the Center, because of the 20-minute time limit. These students were splitinto two groups: new majors and transfer students. One faculty member advised all thenew majors outside the Center, offering a one-on-one environment to explain thecurriculum, the three tracks, the “gateway” courses, and to assist in the development of acourse schedule for the following semester. Another faculty member advised the transferstudents individually, with the focus of those meetings being an explanation of thecurriculum and where their transfer credits would fit into KSU requirements.MethodAn evaluation survey was developed to gain quantitative and qualitative data fromstudents concerning the acceptance and effectiveness of the Center. This survey, withminor variations, has been distributed for three semesters (Fall 2001, Spring 2002, andFall 2002) to all communication courses. Students are encouraged to complete the surveyone time only, and both full-time and adjunct faculty are charged with the responsibilityof remembering to hand out the surveys during the week following closure of theCommunication Advising Center. All communication majors are asked to complete thesurvey, regardless of whether they utilized the Center that semester.The two-page survey asked students if they made an appointment with the Center,whether they kept it, whether they were on time, and whether the faculty member was ontime. Students were then given six statements regarding the notice, operation, expertise ofthe faculty advisor, usefulness of the materials in the Center, the 20-minute timeframe forappointment, and their overall pleasure with the Center with standard Likert-scale choices.The survey also asked students if they planned to use the Center the following semesterand allowed them to answer two open-ended questions about their advising experience.10Feedback April 2003 (Vol. 44, No. 2)
Response to the survey has never reached a majority of the majors, primarily becauseof a lackluster response from adjuncts in making the instrument available to theirstudents. Still, the response rates are average for a mail survey, even though these aredistributed in classes.ResultsThe Communication Advising Center serviced 181 students in Fall 2001, 184 inSpring 2002, and 218 in Fall 2002. The survey responses were smaller: 155 usablesurveys in the fall, 96 in the spring, and 122 in the most recent semester. (Surveys thatnoted the student had already completed a survey in a previous class were not includedin the tabulation of results.) A majority of the students who completed the survey eachsemester had made an appointment in the Center (52.9 percent, n=82; 54.6 percent,n=53; 60.2 percent, n=74 respectively). Thus, the results were primarily from“customers” of the new system.Overall response to the Center from students who have used it has been consistentlypositive. Responses to a Likert scale statement that said “I am pleased with the advisingsystem developed by the Communication Department” showed the followingresponses:• F01: 28.9 percent (n=22) strongly agree and another 40.8 percent (n=31) agree,• Sp02: 44 percent (n=22) strongly agree and 40 percent (n=20) agree, and• F02: 50 percent (n=35) strongly agree and 38.6 percent (n=27) agree.An overall response of 40.3 percent (n=79) of users strongly agreed that they werepleased with the Center with another 39.8 percent (n-78) in agreement. Only 1.5percent (n=3) of the users were strongly displeased with the new advising system.Combined data for the three semesters showed that students believe the departmentprovides enough notice of the opening of the Center to make appointments (52.8percent, n=104 strongly agree and 38.1 percent, n=75 agree), that schedulingappointments is a simple process (62.4 percent, n=123 strongly agree and 33 percent,n=65 agree), and that the materials provided in the Center are appropriate for therequired task (47.2 percent, n=93 strongly agree and 38.6 percent, n=76 agree).Student responses even show that the 20-minute timeframe is long enough (45.2percent, n=89 strongly agree and 29.9 percent, n=59 agree), although that is one of theissues brought up numerous times in the open-ended suggestions for improvement.Faculty have been particularly pleased with the student ratings of advisor knowledge.A majority of the visitors to the Advising Center (56.9 percent, n=112) strongly agreethat their advisor was knowledgeable and another 31.5 percent (n=62) agree with thestatement. Students also acknowledge that faculty are punctual to advisement meetings(83.2 percent, n=163), although the professors cannot keep pace with those extremelypunctual students (98 percent, n=192)!Still, the results over three semesters of operation have been encouraging, especiallyto those faculty members who were reticent to reduce advising to four weeks during thesemester. Students consistently note that they plan to use the Center the followingsemester (70.1 percent, n=246), and they asked in the spring for the Center to openBEA—Educating tomorrow’s electronic media professionals 11
- Page 1 and 2: Educating tomorrow’selectronic me
- Page 3 and 4: CONTENTSESSAYTransitionsRalph J. Be
- Page 5 and 6: ESSAYTRANSITIONSBy Ralph J. Begleit
- Page 7 and 8: party. It was a fabulous experience
- Page 9 and 10: een accustomed to leaving my “whe
- Page 11 and 12: ADVISING:THE LITTLE SECRET HIDDEN I
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- Page 17 and 18: assessment of the Center in conclus
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- Page 21 and 22: database. A limited implementation
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- Page 25 and 26: Local newsroom employmentIn July 20
- Page 27 and 28: the referral source of each person
- Page 30 and 31: Discussion and ConclusionsOur analy
- Page 32 and 33: Lind, R. A., & Braun, M. J. (1996,
- Page 34 and 35: downloading services. www.schoolsuc
- Page 36 and 37: major professional selling points i
- Page 38 and 39: COURSE GRADINGElement Percent of Du
- Page 40 and 41: REVIEWHyde, Stuart (2003). Idea to
- Page 42 and 43: The primary purpose of this study i
- Page 44 and 45: detailing the number of phone numbe
- Page 46 and 47: these newscasts that “primary”
- Page 48 and 49: As Table 1.3 shows, comparing only
- Page 50 and 51: RESEARCHACCURACY IN LOCAL TELEVISIO
- Page 52 and 53: anked 26 to 50. After eliminating n
- Page 54 and 55: 2. How often do news sources compla
- Page 56 and 57: Participants were asked which one m
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- Page 60 and 61: TABLE 12002 BEA News Division stude
- Page 62 and 63: Eiles at WCHS-TV, Portland, Maine.
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ESSAYWHAT’S OLD IS NEW AGAIN:THE
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are. If the news agency editor or r
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said Sagan, just as broadcast chann
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“We’re perfectly positioned to
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John Miller, News Director of KTVT-
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CLASSROOMGUEST SPEAKERS IN BROADCAS
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students just starting out, their m
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professionals, often with varied jo
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District NewsTo the members of Dist
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several held on college campuses. I
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2ND PLACE: Jillian Oppegard, Colora
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Faculty News CompetitionC.A. Tuggle
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AWARD OF EXCELLENCE: Kevin Hager, W
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BEA PRESIDENT’S MESSAGEGOALS AND
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THANK YOU to the following individu