said Sagan, just as broadcast channels receive commercial revenue. However, Paulus,Smythe and others who run microlocal news channels said they do not receive their fairshare of advertising sales, both because of the audience ratings services’ failure tomeasure small audiences correctly and because advertising agencies have not realizedthe true value of either the size of the microlocal news audience or the value of havingcommercial messages surrounded by community-oriented news and informationservices. Smythe said her channel reached more viewers than any broadcast station inOrlando—and more people than read the daily Orlando Sentinel— but advertiserswere still slow to accept the local news channel’s audience.But in addition to commercial revenue, noted Sagan, the local news channels canalso benefit from per-household fees charged by cable companies. Just as your localcable company pays CNN, ESPN, Nickelodeon and other popular national cablenetworks a monthly fee to televise them locally, microlocal 24-hour channels cangenerate carriage revenue from local cable operators. New York 1 reached 2.2 millionsubscribers by early 2003, according to Paulus, with 170,000 more scheduled to comeon line in the Hudson Valley north of New York City. The channel was also scheduledto expand to Albany, New York—that is in addition to the separate all-Albany localnews channel Time Warner will start. New York 1 has been available on the Internetfor years, at http://www.ny1.com/, along with a video archive that now totals over15,000 clips. And Paulus said he would be delighted if New York 1 went national oncable and satellite to offer expatriate New Yorkers news from home. Expanding thechannel’s reach can add new per-subscriber revenue at minimal cost, he noted.And when a local cable company launched a microlocal news channel, Sagan said themotivation was often at least in part a desire to avoid paying someone else those perhouseholdfees. Sagan pointed to Time Warner’s New York 1, which covers New YorkCity and is ringed by Cablevision’s News 12 channels covering New Jersey, LongIsland, Westchester and Connecticut. Time Warner not only charges Cablevision tocarry the New York 1 channel—and some Cablevision systems feel it is essentialprogramming—but also could have faced making payments to Cablevision ifCablevision had moved its local news channel into New York City.They are also an effective defense against “overbuilds”—new cable companies that arecompeting for viewers in some cities, such as RCN, that compete with Time Warnerfor cable subscribers in New York City.“If you have Time Warner Cable you will have New York 1. If you have RCN youwill not have New York 1,” is how Paulus summarized Time Warner’s pitch to waveringsubscribers:Sagan said 24-hour local news channels are “differentiated programming” that candefend the entire cable television industry because no one else can provide theseservices, at least not yet. In particular, according to Sagan, the microlocal news channelsrepresented effective defensive programming against DirecTV and other satelliteoperators, that do not have channel capacity to distribute local news channels.Two news channels recently ceased operation in Los Angeles and San Francisco:Klein and Sagan also noted the recent failure of the 24-hour local news channel servingOrange County, California, could be traced at least in part to its unique lack ofpartners. The channel was started by a local newspaper, the Orange County Register,with neither a cable nor broadcast news partner. In the end, the stand-alone channel64Feedback April 2003 (Vol. 44, No. 2)
could not survive financially, and early in 2003, the parent company that owns theRegister was put up for sale.Bay TV, the local public affairs channel serving San Francisco, ceased operation for asimilar reason. Bay TV had been operated by KRON-TV, then the NBC affiliate, andKRON’s co-owned daily, the San Francisco Chronicle. But after the Chroniclecompany sold KRON to Young Broadcasting, the new owners lost the NBC affiliationand KRON became a money-losing station, according to industry financial analysts.Soon after taking over KRON, the new owners pulled the plug on Bay TV.But these were exceptions to the trend: head to head against broadcast newscasts, the24-hour local channels have scored striking gains. Paulus said New York 1 had a largeraudience in the morning than the broadcast news on the local CBS station, and it wasmaking inroads at other times of the day.“We are the wave of the future,” he said, predicting some local broadcast channels inNew York and in smaller markets will drop their local newscasts, as they continue tolose viewers and revenue to the all-news channels. Paulus’ prediction was echoed in thefears of medium- and small-market broadcast journalists interviewed, who were lookingover their shoulders as the new competition began attracting news viewers andadvertising dollars from their stations. One reaction: More discussions of outsourcednewscasts, where the UPN, WB or Fox station closes its newsroom and broadcasts anewscast produced across town by the ABC, CBS or NBC affiliate. But those are stillfollowing the “appointment viewing“ schedule, when television audiences are driftingmore into radio- and Internet-style “on demand” viewing.Those strategies also could not counter a strength of the new channels: breakingnews. Paulus and Smythe said breaking news was attracting more and more viewers totheir channel, and Knopf was planning a new news channel devoted entirely tobreaking news.September 11th was one of the biggest breaking stories in the history of New YorkCity, and New York 1’s audience soared. But Paulus provided a more routine example:At eight o’clock on a Sunday night, during NBC’s popular commercial-free broadcastof the movie “Schindler’s List,” a man tried to take over the observation deck of theEmpire State Building. Unable to interrupt the network movie, WNBC-TV ran a“crawl” about the story across the bottom of the screen. According to Paulus, that crawlprompted thousands of viewers to switch channels from NBC to New York 1, thatgrabbed the audience by offering extended live coverage. Even if local news channelsare not the first to break in with a bulletin, most have firm rules to stay with a breakinguntil long after every broadcast channel has returned to regular programming.“Events hammer at broadcasters,” explained Smythe. “We make money on breakingnews. Broadcasters don’t.” Smythe added that broadcasters trying to compete bybreaking into entertainment programs with live news coverage, lose both money fromcommercials that are bumped and alienate viewers who want to watch the regularprograms.Managers of local news channels said their current services were just a beginning:Paulus said New York 1’s news coverage and programs were being used to launch newmicrolocal news channels and Internet-delivered news services. The first spinoff, hesaid, was a channel for taxi cabs, a joint service with Fox News Channel providingnational news.BEA—Educating tomorrow’s electronic media professionals 65
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Educating tomorrow’selectronic me
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CONTENTSESSAYTransitionsRalph J. Be
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ESSAYTRANSITIONSBy Ralph J. Begleit
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party. It was a fabulous experience
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een accustomed to leaving my “whe
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ADVISING:THE LITTLE SECRET HIDDEN I
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• Total intake model—all studen
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Response to the survey has never re
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- Page 21 and 22: database. A limited implementation
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- Page 27 and 28: the referral source of each person
- Page 30 and 31: Discussion and ConclusionsOur analy
- Page 32 and 33: Lind, R. A., & Braun, M. J. (1996,
- Page 34 and 35: downloading services. www.schoolsuc
- Page 36 and 37: major professional selling points i
- Page 38 and 39: COURSE GRADINGElement Percent of Du
- Page 40 and 41: REVIEWHyde, Stuart (2003). Idea to
- Page 42 and 43: The primary purpose of this study i
- Page 44 and 45: detailing the number of phone numbe
- Page 46 and 47: these newscasts that “primary”
- Page 48 and 49: As Table 1.3 shows, comparing only
- Page 50 and 51: RESEARCHACCURACY IN LOCAL TELEVISIO
- Page 52 and 53: anked 26 to 50. After eliminating n
- Page 54 and 55: 2. How often do news sources compla
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- Page 60 and 61: TABLE 12002 BEA News Division stude
- Page 62 and 63: Eiles at WCHS-TV, Portland, Maine.
- Page 64 and 65: ESSAYWHAT’S OLD IS NEW AGAIN:THE
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- Page 84 and 85: 2ND PLACE: Jillian Oppegard, Colora
- Page 86 and 87: Faculty News CompetitionC.A. Tuggle
- Page 88 and 89: AWARD OF EXCELLENCE: Kevin Hager, W
- Page 90 and 91: BEA PRESIDENT’S MESSAGEGOALS AND
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