19.08.2015 Views

APRILFeedback

Feedback April 2003 (Vol. 44, No. 2) - Broadcast Education ...

Feedback April 2003 (Vol. 44, No. 2) - Broadcast Education ...

SHOW MORE
SHOW LESS
  • No tags were found...

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

with a person from the station concerning the story, whether that person was the actualreporter or the producer who created the story. The question was asked, “Which ONE[out of five] best describes your contact with the producer or reporter who created thestory. Overall, most interviewees were contacted by a reporter or a producer from thestation (70 percent, n=35). Of those who didn’t engage in any contact with a produceror reporter, 10 percent indicated they simply had no contact, 8 percent said there wasno reason for contact, and 2 percent said they were unaware of any contact.Table 3. Contact with Reporter or ProducerFrequency Percent Valid CumulativePercent PercentValid Contacted me 35 70.0 76.1 76.1Didn’t contact me 5 10.0 10.9 87.0No need to contact me 4 8.0 8.7 95.7Unaware of contact 2 4.0 4.3 100.0Total 46 92.0 100.0Missing (no answer) 4 8.0Total 50 100.06. What are the sources media use habits?The final three survey questions were designed to determine the media usage of thepeople who took part in the survey. When asked where the respondents tend to getmost of their news, 36 percent (n=18) said newspaper was their first choice. Local TVnews was a close second, followed by a huge falloff in the places where the respondentsget news with cable TV, the Internet, network TV news, or magazines getting morethan 4 percent of responses.Participants then were asked how frequently they watched local TV news. The resultsindicate most of the respondents were frequent users of local TV news with nearly half(44 percent) indicating they watch local TV news daily. Nearly a third (30 percent)indicate they watch local TV news several times a week, and 14 percent said theywatched local TV news several times a day (see Table 4).Table 4. Frequency of Local TV News UseFrequency Percent Valid CumulativePercent PercentValid Daily 22 44.0 44.0 44.0Several times a week 15 30.0 30.0 100.0Several times a day 7 14.0 14.0 64.0Several times a month 3 6.0 6.0 70.0Only a few times a year 3 6.0 6.0 50.0Total 50 100.0BEA—Educating tomorrow’s electronic media professionals 51

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!