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REFERENCESBerry Jr., Fred C. (1967). A Study of Accuracy in Local News Stories of Three Dailies,Journalism Quarterly, 44, 482-90.Brown, Charles H. (1965, February 13). Majority of Readers Give Papers an A forAccuracy. Editor and Publisher, 13.Cameron, Glen T.; Sallot, Lynne M.; Curtin, Patricia A. (1997). Public Relations and theProduction of News: A Critical Review and Theoretical Framework. In Brent R.Burleson (Series Ed.) Communication Yearbook: Vol. 20 (Ch. 4, pp. 111-155).Thousand Oaks, CA: Sage Publications.Charnley, Mitchell V. (1936) Preliminary Notes on a Study of Newspaper Accuracy,Journalism Quarterly, 13, 394-401.Croteau, David and Hoynes, William (2000). How Business Strategy Shapes MediaContent. Retrieved Sept., 2001 from WWW from the site:http://www.people.vcu.edu/~dcroteau/370%20Media/business_ch_5.htmDonath, Bob. (2001, Jan. 1). Election lesson: Be precise in imprecision. Marketing News.Grossman, Lawrence K. (1997). Why Local TV News Is So Awful. Retrieved July, 2001from WWW from the site: http://www.cjr.org/year/97/6/grossman.aspMcClellan, S., Higgins, J., Trigoboff, D., McConell, B., Tedesco, R. (2000, November13) It’s Gore! It’s Bush! It’s a mess! Broadcasting & Cable, 47, 6-10.Howard W. Odum Institute for Research in Social Science Public Opinion PollQuestion Database (2001). http://www.irss.unc.edu/data_archive/pollsearch.html,accessed September 21, 2001, Roper Center at University of Connecticut PublicOpinion Online ACCESSION NUMBERS: 0306225, 0304537, 0311996 (July 1998,July 1998, and Oct. 1998).Ryan, Michael (1975). A Factor Analytic Study of Scientists’ Responses to Errors.Journalism Quarterly, 52, 333-6.Shaw, David. (1985, August 12). Papers get respondents’ nod for job well done; TV listedas primary source for news. Los Angeles Times, (Home Edition, Sec. 1, Pt. 1) p. 9.Singletary, Michael W., and Lipsky, Richard (1977). Accuracy in Local TV News.Journalism Quarterly, 54, 362-364.Whitaker, Ron. (2000). The Decline of TV News Credibility. Retrieved June, 2001 fromWWW from the site: http://www.cybercollege.com/tvnews.htmWTVF and WLOS have apparently stopped archiving scripts.WTVF, Nashville, Tennessee – www.newschannel5.com.WLOS, Asheville, North Carolina – www.wlos.comBEA—Educating tomorrow’s electronic media professionals 53