PLANNING FOR GROWTH IN YEARS OF RESTRICTED RESOURCES

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SYLLABUSCOMBINING RESEARCH AND TEACHINGFOR UNDERGRADUATE AND GRADUATESTUDENTSRalph R. Donald, Southern Illinois University Edwardsvillerdonald@siue.eduDepartment of Mass CommunicationsSouthern Illinois Univ. EdwardsvilleMC. 330, Advanced Broadcast WritingRalph R. Donald, Professor. Fall, 2002rdonald@siue.edu (618) 650-2236Office Hours 9:30-4:30 M-FCourse Description: Advanced theory and writing techniques for radio and television.Topics include writing commercials, promos, documentaries, and other continuity, plusdramatic scriptwriting. Prereq: MC 202. It is also strongly recommended (required inthe next edition of the catalog) that you wait to take this course until after you havecompleted MC 204.Texts/Websites: Writing Scripts for Television, Radio and Film, 3rd. ed., by Edgar Willisand Camille D’Arienzo; (Note to professors: This fine book is now out of print. Newtext for Spring, 2003, is Copywriting for the Electronic Media: A Practical Guide byMilan D. Meeske) Writing the Screenplay: TV and Film, 2nd ed., by Alan A. Armer;Writers Guild of America’s Professional Writer’s Teleplay/Screenplay Format, a handout;and the Mass Communications Department TVR Script Style Standards, found on theweb at http://www.siue.edu/MASSCOMM/allhandbooks.html (It’s item #11)Major Course Objectives: Upon successful completion of this course, students shouldbe prepared to perform the following at a more advanced level:• write radio and television news stories;• write radio commercials better than they were able to do in MC 203;• write TV commercials better than they were able to do in MC 204;• understand the requirements for instructional, corporate and marketingvideos and video news releases (VNRs), write a short instructional video scriptand a VNR;• analyze the content of a television program to learn how its screenplay isstructured;• write a treatment and script for a 30-minute dramatic or comedy televisionprogram;BEA—Educating tomorrow’s electronic media professionals 24
• use software designed for writing master scene and two-column scripts;• through story sessions in class during which students read their copy to eachother, learn the critical skills necessary to improve their own writing and evaluatethe work of others.The Course Plan: I will conduct lecture-discussion sessions to either introduce orexpand student knowledge of each kind of writing. Having read the assigned bookchapters and handouts, and having spent time in the Multimedia Lab learning theFinal Draft scriptwriting software, students will be prepared to complete writing andother assignments. Instructional videos and other taped examples will be used forillustration and imitation.Copy Style Standards: The Mass Comm TVR faculty have created style standards formany different kinds of TV, radio, and film scripts. These are the default stylestandards used (since Spring, 2002) in our department, beginning in MC 202. So,regardless of what you have learned in the past, the department will expect you to usethese styles exclusively in all of our courses at SIUE, and they will be the style criteriaused to evaluate the scripts in your Senior Portfolio. They may not be precisely thestyles used at various radio and television stations you may encounter, because, unlikeAP style, none except single-camera screenplay script forms (WGA style) have foundcomplete acceptance in the industry. I have even seen variations in WGA style. Allthese style standards are available for you to print (see item 11) at:http://www.siue.edu/MASSCOMM/allhandbooks.htmlCourse Activities:Advanced radio news writing• Write radio news copyAdvanced television news writing• Write television news copyPersuasion theory and practice in commercial writing.• Write a 60-second radio commercialAdvanced TV commercial writing• Write a 30-second TV commercial scriptLearning about instructional, corporate, marketing videos• Writing an instructional video and a VNRDramatic (and comedic) scriptwriting• Analysis of teasers, plot, theme, action breakdown by acts, climax, and epilog• Treatments and outlines• Analyze a 30-minute dramatic TV show• Write 30-minute TV scriptFour tests on the two textbooksPoint Values for Projects:• Four book tests @ 25 points each (100 points);• Radio news story (50 points); (a senior portfolio item)• TV news story (50 points); (a senior portfolio item)25Feedback September 2003 (Vol. 44, No. 4)
Page 5 and 6: The Telecommunication Arts degree p
Page 7 and 8: principally studying in the evening
Page 9 and 10: Appendix ADepartment of Telecommuni
Page 11 and 12: WTBUa. Digitalb. Maintenancec. Repl
Page 13 and 14: Appendix BI. Telecommunication Arts
Page 15 and 16: Please be aware of the following: I
Page 17 and 18: B. In-training Courses1. Initiation
Page 19 and 20: IX. WTBU-TV MissionA. To serve as a
Page 21 and 22: CLASSROOMEMAILING THE NEWS: RADIONE
Page 23: WOUB, Ohio University, Athens, Ohio
Page 27 and 28: Final Grading Scale for the Semeste
Page 29 and 30: Oct 23 Act I Script conference and
Page 31 and 32: Rationale and MethodIn speaking to
Page 33 and 34: dubs from a clean Beta or DVCPRO ma
Page 35 and 36: y stating, “I would rather see a
Page 37 and 38: I like the montages on a tape first
Page 39 and 40: and regions of the country, consist
Page 41 and 42: Commission] may revoke any station
Page 43 and 44: The new law also declared, “The F
Page 45 and 46: have written policies regarding can
Page 47 and 48: 3) How did you handle such requests
Page 49 and 50: academic publishers have considered
Page 51 and 52: CLASSROOMHOW BROADCAST STUDENTS DES
Page 53 and 54: “character” of the desired acti
Page 55 and 56: mood, tempo, and intellect. The sty
Page 57 and 58: should be the natural result of the
Page 59 and 60: DiscussionThose who teach scriptwri
Page 61 and 62: ESSAYTHE MAN IN THE MIDDLE:EDDIE FR
Page 63 and 64: ESSAY‘BIG’ ISN’T ‘BAD’Bob
Page 65 and 66: OUTSIDE THE CLASSROOMBROADCASTERS-I
Page 67 and 68: • A voice over (VO) by Jason Broc
Page 69 and 70: Mike Latta, Chief Photographer. “
Page 71 and 72: REVIEWFrankland, M. (2002). Radio m
Page 73 and 74: BEA NEWS2004 Convention Program Cha
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BEA NEWSChairman, Founder of CMU’
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BEA NEWSIndiana Moves More Courses
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THANK YOU to the following individu
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