PLANNING FOR GROWTH IN YEARS OF RESTRICTED RESOURCES

BEA NEWSChairman, Founder of CMU’s Broadcast Department Earns InductionInto Michigan Broadcasters Hall of FameMOUNT PLEASANT—The chairman and founder of Central Michigan University’sbroadcast and cinematic arts department has been named to the Michigan Association ofBroadcaster’s Hall of Fame.Peter Orlik, who has been a member of CMU’s faculty since 1969, will be inducted duringa banquet at the MAB’s regular meeting July 25 at Boyne Highlands Resort in HarborSprings. For more information on the conference, which is open to all broadcasters, call(517) 484-7444.“Dr. Orlik has led the Department of Broadcast and Cinematic Arts to academicprominence in the university and professional prominence in the industry during his tenure aschairperson,” said Sue Ann Martin, dean of CMU’s College of Communication and FineArts. “His selection to the Michigan Association of Broadcaster’s Hall of Fame is a great honorfor this very special person, educator and leader.”The MAB Hall of Fame, established in 2001, recognizes Michigan broadcasters—radio andtelevision—for their integrity, innovation, leadership, achievement and contributions to theindustry and communities they serve.Inductees are chosen based on their distinguished professional career in Michiganbroadcasting and on the positive influences they’ve had on individuals in the profession.“Being inducted into the MAB Hall of Fame is an awesome honor,” said Rick Sykes, BCAfaculty member. “The idea that a group of broadcasters have collectively agreed that yourcontributions to the field are significant enough to be recognized in that way is really special.The induction speaks volumes to others in the field about the inductee’s dedication andcontribution to the profession.“Pete deserves the honor,” he said. “He is passionate about the business and still lovesteaching—his specialty. I also think he’s the last person to believe that he should be inducted,which is why I believe he should.”In April 2001, Orlik received the Distinguished Education Service Award—the highestaward given by the Broadcast Education Association, a national organization for professors,students, colleges, universities and professionals involved in teaching, research and servicesrelated to radio, television and electronic media.The award is presented annually to an electronic media educator or industry person whohas made a significant and lasting contribution to electronic media education.Orlik, who founded CMU’s broadcast and cinematic arts program in 1970, served aschairman of the department from 1970 to 1979 and from 1996 to the present.He is the author of more than 40 books, articles and monographs on electronic media,including “Broadcast/Cable Copywriting,” “Electronic Media Criticism” and “The ElectronicMedia: An Introduction to the Profession.” He is a textbook reviewer for five publishers andhas served as a communications and performing arts consultant and tenure and promotionevaluator for several universities.Orlik has been active in the Broadcast Education Association for many years, serving aschairman of the Courses and Curricula Division and the Scholarship Committee, and he wasa member of the group’s board of directors for two terms.75Feedback September 2003 (Vol. 44, No. 4)