PLANNING FOR GROWTH IN YEARS OF RESTRICTED RESOURCES

More documents

Recommendations

Info

One radio station manager in North Carolina stressed the December 2000 changein the law, and pointed out that Pat Buchanan and some House candidates flooded thenon-commercial airwaves in previous election cycles. A television manager echoed thatsentiment and relayed the story of a local Buchanan organizer in 2000 demanding thestation run a 73-minute piece produced by the Buchanan campaign. Station lawyerseventually reached an agreement for a two-minute statement in prime time.A handful of respondents took the opportunity to share other unusual candidaterequests. A radio manager from Oklahoma City revealed the failed attempt of onecandidate “to purchase an hour of air time for an infomercial.” An upstate New Yorkradio station reported it was “threatened with an ‘occupation’ by an environmentalistwho had declared himself a write-in challenger to our otherwise unopposedcongressman.” Another New York station reported a candidate wanted “emergency” airtime.A respondent from Kansas City noted that some candidates who owned businessesnamed after themselves were getting “back door underwriting” by obtaining businessunderwriting credits during election cycles. Another respondent noted that somecandidates make certain their membership renewal is announced during fallmembership acknowledgements. A radio manager in Fresno was obliged to air acandidate message because the candidate’s opponent had been heard on the stationduring a public service announcement. A radio station in Grand Rapids, Michigan,allowed a candidate for state office and his opponent to speak during a fall fundraiser, but neither could discuss the campaign, only public radio.Cash-starved non-commercial stations do take a second look at the prospect ofcandidate money for underwriting. One Alabama radio manager wrote, “I’d be temptedto, but No!” A radio manager in Indiana declared, “There is too much money beingmade not to try to be a piece of the marketing/imaging campaign.” One Ohio radiomanager accepts candidate underwriting, but only if the words do not promote thecandidate and only say something like “reminding listeners that Tuesday is electionday.”Stations typically mentioned forums and public affairs interviews, but someventured into new variations such as Spanish-language call-in programs or websiteswith candidate information. Many station managers report they took the initiativeregarding contacting candidates, notwaiting for candidates to request time. WXXI, for example, presented two-minuteunedited candidate statements. Clearly, however, the legal changes in late 2000 had aneffect. While one still can find stations presenting candidate-generated material, moststations either offer no candidate-related time or only present forums, news coverage,and call-in programs.Appendix:1) Have federal candidates (U.S. Senate or U.S. House) approached your noncommercial station foraccess or time regarding the 2002 primary or general election campaigns? Yes No2) Did federal candidates (Presidential, U.S. Senate, U.S. House) approach your noncommercialstation for access or time regarding the 2000 primary or general election campaigns? Yes NoBEA—Educating tomorrow’s electronic media professionals 46
3) How did you handle such requests (check all that apply)?2000 2002Presented a candidate debate or forum ____ ____Presented taped candidate statements ____ ____Prepared station-generated candidate profiles ____ ____Aired candidate-prepared spot messages ____ ____Turned down all such requests ____ ____Other (please describe): _________________________________________________________________________________________________________________4) Have local or state candidates (mayor, city council, school board, sheriff, state legislature, governor,etc.) approached your noncommercial station for access or time regarding the 2002 primary or generalelection campaigns? Yes No5) Did local or state candidates (mayor, city council, school board, sheriff, state legislature, governor,etc.) approach your noncommercial station for access or time regarding the 2000 or 2001 primary orgeneral election campaigns? Yes No6) How did you handle such requests (check all that apply)?2000 2001 2002Presented a candidate debate or forum ____ ____ ____Presented taped candidate statements ____ ____ ____Prepared station-generated candidate profiles ____ ____ ____Aired candidate-prepared spot messages ____ ____ ____Turned down all such requests ____ ____ ____Other (please describe): _____________________________________________________________________________________________________________________________________7) Have you sold an underwriting credit to a candidate for elective office?Yes No Comment:8) Would you sell an underwriting credit to a candidate for elective office?Yes No Comment:9) Did you receive any unusual requests from candidates? Yes NoIf so, please describe: __________________________________________________________10) Did your station conduct any special or regular programming related to elections?YesNoIf so, please describe: __________________________________________________________11) Does your station have any written policy regarding candidate requests for air time?YesNoIf so, please describe: __________________________________________________________47Feedback September 2003 (Vol. 44, No. 4)
Page 5 and 6: The Telecommunication Arts degree p
Page 7 and 8: principally studying in the evening
Page 9 and 10: Appendix ADepartment of Telecommuni
Page 11 and 12: WTBUa. Digitalb. Maintenancec. Repl
Page 13 and 14: Appendix BI. Telecommunication Arts
Page 15 and 16: Please be aware of the following: I
Page 17 and 18: B. In-training Courses1. Initiation
Page 19 and 20: IX. WTBU-TV MissionA. To serve as a
Page 21 and 22: CLASSROOMEMAILING THE NEWS: RADIONE
Page 23 and 24: WOUB, Ohio University, Athens, Ohio
Page 25 and 26: • use software designed for writi
Page 27 and 28: Final Grading Scale for the Semeste
Page 29 and 30: Oct 23 Act I Script conference and
Page 31 and 32: Rationale and MethodIn speaking to
Page 33 and 34: dubs from a clean Beta or DVCPRO ma
Page 35 and 36: y stating, “I would rather see a
Page 37 and 38: I like the montages on a tape first
Page 39 and 40: and regions of the country, consist
Page 41 and 42: Commission] may revoke any station
Page 43 and 44: The new law also declared, “The F
Page 45: have written policies regarding can
Page 49 and 50: academic publishers have considered
Page 51 and 52: CLASSROOMHOW BROADCAST STUDENTS DES
Page 53 and 54: “character” of the desired acti
Page 55 and 56: mood, tempo, and intellect. The sty
Page 57 and 58: should be the natural result of the
Page 59 and 60: DiscussionThose who teach scriptwri
Page 61 and 62: ESSAYTHE MAN IN THE MIDDLE:EDDIE FR
Page 63 and 64: ESSAY‘BIG’ ISN’T ‘BAD’Bob
Page 65 and 66: OUTSIDE THE CLASSROOMBROADCASTERS-I
Page 67 and 68: • A voice over (VO) by Jason Broc
Page 69 and 70: Mike Latta, Chief Photographer. “
Page 71 and 72: REVIEWFrankland, M. (2002). Radio m
Page 73 and 74: BEA NEWS2004 Convention Program Cha
Page 75 and 76: BEA NEWSChairman, Founder of CMU’
Page 77 and 78: BEA NEWSIndiana Moves More Courses
Page 79: THANK YOU to the following individu

PLANNING FOR GROWTH IN YEARS OF RESTRICTED RESOURCES

Create successful ePaper yourself

Delete template?

Save as template?