A Path to Prosperity New Directions for African Livestock
GALVmed Impetus Strategy Paper
GALVmed Impetus Strategy Paper
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Box 5 A Franchise Approach <strong>to</strong> Lives<strong>to</strong>ck Service Delivery<br />
In 2011, Sidai Africa Limited (http://sidai.com/), a social enterprise owned by FARM-Africa,<br />
with support from the Bill and Melinda Gates Foundation, announced plans <strong>to</strong> establish 150<br />
branded, quality assured lives<strong>to</strong>ck service franchise outlets across Kenya.<br />
Over a period of 4.5 years the scheme plans <strong>to</strong> train 150, mainly veterinary, franchise<br />
opera<strong>to</strong>rs and help 300,000 under-served lives<strong>to</strong>ck keepers in rural Kenya gain access<br />
<strong>to</strong> af<strong>for</strong>dable lives<strong>to</strong>ck products and services.<br />
The outlets will supply quality veterinary drugs, vaccines, feed, breed and farm inputs and<br />
have the flexibility <strong>to</strong> source and test new products such as diagnostic <strong>to</strong>ols and insurance,<br />
or services such as training and data capture, that add value <strong>to</strong> the franchisees’ business<br />
and their cus<strong>to</strong>mers.<br />
Whilst lives<strong>to</strong>ck keepers that are under-served by existing service providers will be<br />
targeted, the businesses will also serve wealthier lives<strong>to</strong>ck keepers and revenue from<br />
these cus<strong>to</strong>mers (such as commercial dairy farmers or cus<strong>to</strong>mers with large herds in<br />
pas<strong>to</strong>ralist areas) will ensure the financial viability of each franchise outlet and the<br />
overall franchise business. The overall franchise aims <strong>to</strong> provide a nationwide delivery<br />
infrastructure <strong>for</strong> vaccines developed by GALVmed, as part of their “Protecting lives<strong>to</strong>ck,<br />
saving human life” project.<br />
If successful, the franchise predicts that it could reduce lives<strong>to</strong>ck mortality rates from<br />
25% (currently) <strong>to</strong> 15% by year 5. If the model proves successful, it could be scaled up<br />
<strong>to</strong> other countries.<br />
The Impetus Strategy Paper I Page 33