Bio- and regenera- tive Medicine as an important growth Market

32 HHL RESEARCH REPORT 2012 SuSTAinABiLiTY And COMPETiTivEnESS 33
Testing phase Implementation phase Initial phase Analytical phase
Preparatory phase
Test overall
specifications
Allocate
resources
Implement
concept
Prepare overall
specifications
Professional service engineering
is becoming more and more important
for the logistics sector.
In addition to creativity and a
future-oriented business spirit,
the successful innovation pro cess
needs to be guided by an incre-
Generate
ideas
mental procedure model which
includes dedicated concepts,
methods and interdisciplinary
activities. Particularly new intelligent
IT-based logistics services
offer additional market potential
in accompaniment with the further
development of the traditional
service portfolio.
Analyze
requirements
evaluate ideas
Prepare
individual
specifications
Conceptual phase
HeinZ nixdorF cHair oF it-BaSed logiSticS
Bio- and regenerative
Medicine as an
important growth
Market
The Heinz Nixdorf Chair of IT-based Logistics has the task of promoting practicerelated
research and teaching in the field of modern logistic systems by applying
intelligent information technologies. The goal is to establish a cross-context
connection between the business administration focus and the information
science and technologies as well as harmonizing the interests of companies,
service providers and organizations. Strategies, concepts and methods of ITbased
Logistics, which contribute to the successful expansion of the regional and
national logistics location, are researched and prepared in close cooperation
with companies and the interdisciplinary collaboration with research partners.
There are still a number of logistic
challenges for the market penetration
of bio-medical products in order to
transport the highly sensitive goods
fast and to process (e .g . laboratory) or
implant (e .g . hospital, patient) them at
the recipient‘s facilities without losses .
From a bio-technological point of view,
the medical-technological processes are
being opti mized while logistics is often
not, or only sporadically, considered
when the shipment of the respective
products is acute . On the other hand,
logistic practitioners generally have
little insight in the world of bio-medicine
but face difficult challenges when
transporting the goods, e .g . following
regulations for hazardous materials .
“Up to now, the shipping of cellular
products has required handling them
as hazardous materials, the transport
of which is a service connected with
high individual complexity and therefore
generally with high costs as well,”
explains Prof . Dr . Iris Hausladen, Chairholder
of the Heinz Nixdorf Chair of
IT-based Logistics . This special handling
leads to logistics providers reaching the
limit of their economic and/or technological
capacity, especially in the case of
small volumes . Due to unclear security
regulations, vitally important stem cells
either cannot be transported or are
only done so at an extremely high cost .
Since the stakeholders of bio-medicine,
logistic services as well as packaging
and technology providers tend to act at
cross purposes, blood or tissue samples
often do not arrive at the laboratories
and hospitals in time or are damaged .
Therefore, the bio-technological and
bio-medical processes must be adjusted
to the logistical requirements and, on
the other hand, logistical solutions for
transporting, handling and storing
cellular products must be developed .
The Bio-Logistics Innovation Forum
– supported by the Federal Ministry
of Education and Research – dealt
with this topic . Over a period of six
months, the HHL Professor joined
representatives specifically from regional
companies and researchers from
the fields of bio-medicine, logistics,
IT and packaging technologies as well
as organizations such as the bm-log
network and the Cluster Life Sciences
Central Germany with the project initiators
of HHL – Leipzig Graduate School of
Management, the Translationszentrum
für Regenerative Medizin (TRM) and
Leipzig University of Applied Sciences
(HTWK Leipzig) for an active exchange .
Glossary
Bio-logistics
innovation Forum
The Bio-Logistics Innovation Forum, which HHL
initiated in 2011 extending beyond the borders of
the university, brings together logistics providers,
bio-medical (research) companies, users as well as
technology providers on one table. The goal was and
is to improve work processes in bio-medical logistics.
Using a “translation concept”, the stakeholders now
want to take a closer look into bio-medical processes
and the subsequent logistics together. The Bio-Logistics
Innovation Forum was supported by the Federal
Ministry of Education and Research.
The objective was to develop approaches
on how logistical and technological
system solutions can accelerate these
transfer processes . “The focus was
on the inter- and trans-disciplinary
exchange of experiences and knowledge
between the protagonists of bio-medicine,
especially regenerative medicine,
logistic (services) and technology with
special consideration of the legal framework,”
says Prof . Dr . Hausladen . “In this
respect, the forum, including the workshops,
revolutionized the understanding
of bio-medical logistics . Conventional
views of this paradigm were critically
reflected by practice and science so that
relevant fields of innovation could be
identified .” Prof . Dr . Hausladen understands
the Innovation Forum as a hotbed
for successful seminal concepts
which are now to open up the determined
potential in the framework of
further project activities and concludes,
“We do this with the goal in mind to
close the existing gap between the fast
development of bio-technology and the
logistics required for this and therefore
to strengthen the profile of Central
Germany as a bio-logistics location .”
www.innovationsforum-biologistik.hhl.de
Textbook on
IT-based logistics
HeinZ nixdorF cHair oF it-BaSed logiSticS
cHair donor
Heinz nixdorf Stiftung
cHairHolder
Prof. dr. iris Hausladen
contact
www.hhl.de/logistics
In her book “IT-gestützte Logistik .
Systeme – Prozesse – Anwendungen”
(“IT-based Logistics . Systems –
Processes – Applications”), the author
Prof . Dr . Iris Hausladen presents the
basics and practical applications of
the field of research and teaching at
the same time . The most important
concepts and tools are discussed by
means of the logistical process chain –
from procurement and production
logistics to distribution logistics .
Numerous vivid examples give a wellstructured
insight into the manage -
ment of IT-based Logistics, the success
factors as well as framework
conditions for the efficient control of
logistical processes by means of IT .
The book with an activity-oriented
concept was published in 2011 by
Gabler Verlag (ISBN 978-3-8349-2199-
4) and is aimed towards students and
practitioners alike .
The focus is not on teaching merely
the theory . Rather, the exciting topic
of “Logistics through IT” is reviewed
based on the practical application in
combination with the theoretical
basis required for understanding .
The motto is: “From practice to theory
and from science to application .” The
reader obtains insight in the basics of
IT-based Logistics, gets to know the
logistical processes and technologies
which form the basis of the concepts
and learns how important applications
currently used in global and
interconnected logistic systems
function and what the practice-relevant
framework conditions are . While
logistics originally focused on the
physical component of the space-time
transformation of goods, the second
pillar – information management –
cannot be disregarded these days .
www.hhl.de/fileadmin/texte/ls-logistik/
Buchinformation.pdf
core coMpetencieS/
reSearcH intereSt
• Logistics and Supply Chain
Management
• E-SCM / iT-based Logistics
• Business Process Management
in the field of e-technologies
• Production Management
• Organizational development
• Competence management
in companies