Bio- and regenera- tive Medicine as an important growth Market

4 HHL RESEARCH REPORT 2012 5
innovate125 –
HHl targeting
top 10 in europe
Since its foundation in 1898, HHL
has proven to be a driving force for
innovation: 1898, and it was the
first business school in the German
speaking world to pave the way for
the academic training of merchants.
Upon its re-establishment in 1992, the
international orientation of business
administration within the globalization
of the German economy was the
focus of its attention. HHL is one of the
pioneers in Germany, teaching all programs
in English since the mid-1990s.
Long before the financial crisis, HHL
was one of the first business schools to
focus on the conditions for responsible
sustainable leader ship. HHL now
responds to the growing complexity of
leadership through its concept for the
future, increasing awareness for the
whole issue and expanding the dimensions
of effectiveness and responsibility,
aided by the perspectives of innovation
and entrepreneurial leadership.
With our Future Concept innovate125
we are taking a glimpse at the year 2023,
when HHL will celebrate its 125th anniversary
. By then, HHL wants to have
moved up into the league of the top 10
graduate schools in Europe with its
significant M .Sc ., MBA and Executive
programs as well as its well-structured
doctoral program . To achieve this, great
effort will be made to realign the content
and structure of this university . HHL will
organize its research and teaching activities
in topic-related groups to consolidate
its strengths and be able to profile new
focal points . In relation to the pressing
issues of modern leadership, the faculty
will be composed of the following fields:
Strategic & International Management;
Finance, Accounting & Corporate Gov-
er nance; Economics & Regulation;
Sustainability & Competitiveness as
well as Innovation & Entrepreneurship .
The cross-faculty center will be established
at HHL to ensure the cross-linking
and profiling of research, teaching and
knowledge transfer . Firstly, HHL’s new
Center for Advanced Studies in Management
(CASiM) will deal with basic ques-
tions of business administration in
the 21st century in close cooperation
with the five research groups and
HHL’s doctoral program . The current
research program focuses on the role
of trust within and between companies
as well as the trust in innovation . The
planned Center for Entrepreneurial and
Innovative Manage ment (CEIM) will
bundle the individual groups’ expertise
in innovative entrepreneurship in existing
companies, companies established
by merger or start-up businesses . With
this, HHL seeks to establish itself as one
of the leading entrepreneurial universities
in Europe .
The content-related advanced development
and expansion is accompanied
by a further growth of the faculty and a
quality-oriented increase in the number
of students . New programs are to roughly
double the number of students and
faculty members in the following five
years . This will allow HHL to obtain
additional international accreditations
and to be included in further rankings .
This growth is to involve a further internationalization
of the faculty as well as
an increase in the number of women in
the faculty, the student community and
the HHL bodies . In 2012 alone, the proportion
of international faculty members
will rise from 10 to over 25 percent . HHL
wants to fund its growth by strengthening
its self-financing power from tuition
fees, third-party research funding, the
systematic expansion of endowment
chairs and the capital increase of the
Kramer-Foundation, which is one of
HHL’s three non-profit associations .
HHL will organize its research and teaching activi -
ties in topic-related groups to consolidate its
strengths and be able to profile new focal points.
“academics who are not taking
part in discussions are like boxers
who never go into the ring.”
How do external scientists rate HHL’s
new scientific strategy? The first
meeting of the Advisory Board on this
topic took place in summer 2011. The
body is to recommend procedures for
the strategic orientation of HHL on a
regular basis. Renowned experts such
as Professor Holger Burckhart (Rector
of the University of Siegen), Professor
Michael Czinkota (Associate Professor
of International Business and Marketing
at Georgetown McDonough School
of Business, Washington D.C., and
Professor Emeritus of the University
of Birmingham) and Professor Robert
G. Hansen (Senior Associate Dean of
Tuck School of Business at Dartmouth)
have been enlisted for this project.
“Everyone who cares deeply about HHL
should be excited about the School’s
new strategy and optimistic about the
future of management education at
HHL . The new strategy begins with a
mission statement that emphasizes
several core themes: entrepreneurship,
outstanding teaching and research,
global outlook, and lifelong service
and support to students . Much of this
mission was already captured in the
existing strategy, but there is enhanced
emphasis on entrepreneurship, global
focus, responsibility to broader society,
and lifelong learning . This mission
statement creates strong expectations .
In five years, I expect to see serious
developments at HHL on these new
dimensions, in particular in entrepreneurial
and global activity . The faculty
and leadership of HHL should be commended
for doing a serious strategic
review and for taking difficult actions
to support a new direction . They should
be encouraged and supported by all who
love HHL to continue unabated their
work to make the School even better .“
Prof. Dr. Robert G. Hansen
“With this highly innovative concept,
HHL is blazing a trail on the frontiers of
research, teaching and studies as well
as adjusting its internal structure not
just for today’s requirements but also in
preparing itself as an attractive location
for the challenges of the future . Since
this is being realized through a concept
adapted to the conditions and traditions
of the university, the planned increase
in research output and student numbers
are realistic .”
Prof. Dr. Holger Burckhart
“As the oldest original institution of
higher learning in business within
From left to right: Prof. Dr. Robert G. Hansen,
Prof. Dr. Michael Czinkota, Prof. Dr. Holger
Burckhart
“With this
highly innovative
concept, HHL is
blazing a trail on
the frontiers of
research, teaching
and studies...”
prof. dr. Holger Burckhart
the German speaking area, the HHL
Leipzig Graduate School of Management
(formerly Handelshochschule Leipzig)
benefits from the reputation of the
pioneer . At the same time, we realize
from our research that these benefits
are accompanied by eager competitors .
Therefore, any institution with the word
‘Handel’ in its name, realizes that it
needs to make things happen, in other
words, it must ‘handeln’ . This active
perspective requires several important
steps: A forward looking orientation; the
formation of an innovation engine and
entrepreneurial hub; the integration of
international perspectives; the adjustment
to a shifting context; and the ability
to accomplish all this across faculty
and area boundaries . While our Board
provided Prof . Dr . Pinkwart and his colleagues
with thoughts and insights, it
was the leader ship, the enthusiasm and
the dedication of all the members of the
HHL which has resulted in a new clarity
of direction and uniqueness of approach .
What has been achieved deserves the
paraphrasing of Wittgenstein’s advice:
‘Academics who are not taking part in
discussions are like boxers who never go
into the ring’ . HHL is in the ring! My best
wishes for ongoing future success .”
Prof. Dr. Michael Czinkota