Research - HHL Leipzig Graduate School of Management

16
Activities
Regional book launch Services Made in Germany – A Travel Guide
On November 4, 2008, the book premiere of
Services Made in Germany – A Travel Guide
took place at the Zeitgeschichtliches Forum
Leipzig (Leipzig Forum of Contemporary History).
After a short greeting by Dr. Kornelia
Lobmeier (Research Associate, Leipzig Forum
of Contemporary History), Professor Dr.
Dr. h.c. Hans Wiesmeth (Dean, HHL) wel-
comed the audience and introduced the
book presentation.
During the event, all participants were invited
to join the project team of HHL’s Center for
Leading Innovation & Cooperation (CLIC) on
the journey to exciting locations of service
innovation and service research in Germany.
The authors of the travel guide, Professor Dr.
Prof. h.c. Dr. h.c. Ralf Reichwald and Professor
Dr. Kathrin M. Möslein, Academic Directors
of CLIC, and Assistant Professors Dr.
Marcus Kölling and Dr. Anne-Katrin Neyer,
presented highlights of service innovation
such as service engineering at Munich Airport,
service individualization at Adidas in
Herzogenaurach or service excellence in
education and research at Germany’s cradle
Book premiere and presentation Strategies Towards
Innovative Services – CLIC at the RESER conference
Dr. Anne-Katrin Neyer and Dr. Marcus Kölling at the RESER conference
RESER is an interdisciplinary European network
focusing on service research. Researchers
and practitioners from the worlds of
business and politics meet to exchange and
discuss ideas on services at an annual con-
Regional book launch in Leipzig on November 4, 2008
of business administration: HHL. Next, Dr.
Knut Löschke, Founder and Chairman of the
Board of PC-Ware Information Technologies
AG, fascinated the audience with his concepts
of service innovation in the IT industry.
ference, the topic of which in
2008 was “New Horizons for the
Role and Provision of Services”.
Professor Dr. Kathrin M. Möslein,
Dr. Marcus Kölling and Dr. Anne-
Katrin Neyer from CLIC delivered
a paper entitled Strategies Towards
Innovative Services: Findings
from the German Service
Landscape in a workshop session.
They presented their research
findings and discussed
with participants new opportunities
for companies, concluding
that the German service land-
scape can be divided into five
clusters. Designing service innovations
means focusing either on a highly
people-oriented or highly IT-based inter-
action. German service providers follow an
approach of differentiation rather than cost
leadership, offering their customers high
HHL NEWS – WINTER 2008/2009
In conclusion, Dr. Thomas Hofmann, Managing
Director of IHK zu Leipzig (Leipzig
Chamber of Industry and Commerce), presented
his institution as a service partner for
enterprises in our region.
quality and unique services. Service inno-
vations by German companies continue the
country’s tradition as a quality leader in
certain industries.
CLIC also launched the English edition of its
Services Made in Germany – A Travel Guide,
which gives insights into the German service
industry, showcasing remarkable examples
of innovation. For example, you can read
about the fascinating services offered by
Flowline, a German company providing service
engineering in Hollywood, about what
bookkeeping will look like in the future, or
about how a “care-free system” for machines
works. The travel guide is a result of the project
“Innovative Services on the Way to World
Class”, which is funded by the BMBF (Federal
Ministry of Education and Research).
For more information, please go to:
http://innofor.clicresearch.de/