Research - HHL Leipzig Graduate School of Management

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Research
News from the Academic
Marketing Association (Akademische
Marketinggesellschaft e.V.)
Professor Dr. Manfred Kirchgeorg
Publications
Kirchgeorg, M. / Springer, C.
Zielgruppenorientierte Steuerung der Unternehmenskommunikation
in: Gröppel-Klein, A./Germelmann, C. C. (Hrsg.),
Medien im Marketing,
Optionen der Unternehmenskommunikation,
Wiesbaden 2008
Schumacher, M.
Identifikation und Erklärung der Wirkung von
Direkt-Kommunikation bei Kunden der Generation
50plus. Eine Untersuchung am Beispiel von
Modewerbung im Einzelhandel des gehobenen
Marktes
Dissertation, Leipzig 2008
Kirchgeorg, M. / Dornscheidt, W. / Stoeck, N.
Trade Show Management – Chinese Edition
Shanghai 2008
Kirchgeorg, M. / Greven, G.
Motivallianzen als Treiber des nachhaltigen
Konsums
in: Marketing Review St. Gallen, No. 4, 2008, p. 50-54.
Burmann, C. / Kirchgeorg, M. / Meffert, H.
Marketing – Arbeitsbuch
Wiesbaden 2008
June 26-29, 2008, the Akademische Marketinggesellschaft
e.V. held its regular meeting
and doctoral seminar, organized by the Chair
of Marketing Management. This year, the
venue was the Breuninger premises in Stuttgart
where, besides presentations and
discussions of current dissertation and
research topics, a highlight was certainly
the presentation of the Festschrift on the
occasion of Professor Dr. Manfred Kirchgeorg’s
50 th birthday. A presentation was
also made to Felix Kreutzmüller for the best
marketing diploma thesis at HHL.
On July 26, the Akademische Marketinggesellschaft
e.V. Marketing Prize for the most
outstanding marketing graduate in 2008
(worth 500 EUR) was awarded to Alexander
Knauer at HHL’s graduation ceremony.
Evelyn Kästner
Talks at conferences
Professor Dr. Manfred Kirchgeorg
“Marketing Strategies of Trade Show Companies”
International Summer School, University of Cologne
Cologne, August 25, 2008
Professor Dr. Manfred Kirchgeorg / Gunther Greven
/ Beatrice Ermer / Kathrin Jung
Research conference Marketing Institute for
Marketing and Retail (HSG)
St. Gallen, Switzerland, September 11-13, 2008
Gunther Greven
“Implications of sustainable consumer behaviour
research for new product development
and introduction” and “Climate Change and
Resilience Management: Preparing Societal
Institutions for Discontinuous Climate Change
Impacts”
14th Annual International Sustainable Development
Research Conference
New Delhi, India, September 21-23, 2008
Professor Dr. Manfred Kirchgeorg
“CSR – Die Dimension Ökologie: Vom Umweltvorteil
zum Wettbewerbsvorteil“
Forum impulse for Corporate Social Responsibility
in Mitteldeutschland 2008
Leipzig, September 24, 2008
HHL NEWS – WINTER 2008/2009
Now available!
Chinese edition of
Trade Show Man-
agement handbook
It may look different
but the content
is the same:
a Chinese-lan-
guage version of
“Trade Show Management”
was
launched in China
in August 2008.
Professor Dr. Man-
fred Kirchgeorg
and his three co-editors had already pub-
lished the handbook, which comprises over 80
articles by experts, managers and researchers
in the field of trade show management, in German
and English in 2005, but the new edition
now makes the unique work available to Chinese
readers as well. The book is published
by the well-known Shanghai University of Finance
and Economics Press.
Professor Dr. Manfred Kirchgeorg
Workshop “Research in Clustermanagement”
1. Deutsche Clusterkonferenz
Leipzig, October 20-21, 2008
Participation in conferences
Dr. Christiane Springer
1. GEM-Forum “Neuroökonomie und Markenführung”
Münster, November 18, 2008
Professor Dr. Manfred Kirchgeorg
Microeconomics of Competitiveness
Workshop at Harvard Business School
Boston, USA, December 9-10, 2008